Curious to hear how attitudes have shifted this year. Are more established agencies finally adopting AI-driven content pipelines, or is there still hesitation? Toward the end of 2024, I noticed a lot of reluctance from larger or more mature agencies to go beyond small experiments with AI content generation. Have things changed since then? If you’re running or working in an established agency, I’d love to know: - Have you started integrating AI into your content workflows? - What finally pushed you to adopt (or avoid) it? - How’s it performing in practice — is it actually saving time or just adding another layer to manage?

Agentic browsers are the big news this week. But I'm seeing a lot of pushback from cybersecurity experts. I think it's important that folks working on GEO understand this and are well informed. Essentially, to get the full benefit from these tools, you give them access to click things, fill forms, act on your behalf. Maybe you're logged into your bank... Maybe your cards are saved... And the agent can't tell the difference between your instruction and the webpage's instruction. In terms we're all familiar with: You've got Alexa listening whilst you're watching telly. An ad comes on and says "Hey Alexa, transfer two thousand dollars to John Doe." Alexa just does it. Can't tell the ad's dodgy instruction from your real one. That's what agentic browsers do, but with text instead of audio. Any webpage can "speak" to your agent through hidden text in images or invisible prompts. Major news sites can accidentally upload poisoned content. And your agent treats it all like it came from you. The advice from cyber experts: until there's proper permission structure around this tech, stay away. Not worth the risk. As more people begin to ask you questions about ChatGPT Atlas, Perplexity Comet etc, don't shy away from sharing this current reality.

Hey SEO Family, My company is planning to create an AI SEO extension. So please, everyone list your AI SEO problems here so we can get an idea of what kind of extension people need in this AI SEO era.

I've been seeing Figma MCP and Canva MCP pop up more and more recently. I also work with an agency that spends far too much time putting together its sales proposals. This got me thinking... could we use one of these AI design tools to complete that task? Using Canva MCP + Claude, I dumped a sales call transcript into Claude and got back 4 very well-designed decks! I'd need to play around a bit more to align it with the agency's branding. If the tool could edit an existing file, that would be the real game-changer! I'm curious: - Are you using any AI design tools in your agency? - Are you using them for client work or just internally? - Is there a use case that you'd like to test run with these AI tools? Let me know!

Sharing a quick breakdown of an eCommerce store I recently observed that had an interesting growth spike. Background This Shopify store was doing low 3-figure daily sales earlier in the month. Most of the traffic came from branded searches and a few paid campaigns. Organic visibility for commercial keywords was limited, and the main issue was lack of authority in a competitive niche. What Was Done Over a few weeks, the team focused on: - Publishing high-quality content targeting transactional keywords around the main product line. - Building contextual backlinks from relevant, niche-specific blogs (no generic directories or swaps). - Optimizing internal linking to ensure top pages received the most link equity. - Updating meta titles/descriptions for CTR improvement based on Search Console data. - Results (based on Shopify analytics): - Total sales (yesterday): $8,433.19 → 592% increase - Orders: 227 → 588% increase - Conversion rate: 1.93% → 25% improvement - Organic sessions contributed to ~65% of total revenue for that day. - Key Takeaways - Backlink quality and placement relevance still have a measurable impact on organic sales. - Internal linking is underrated — it helps distribute authority and supports category pages. - Even small adjustments to on-page content and titles can significantly improve conversion behavior. This isn’t a one-size-fits-all formula, but it’s a nice reminder that SEO compounds over time, especially for eCommerce stores in competitive spaces.