Are Established Agencies Finally Embracing AI Content Pipelines?

Oct 19 (edited) • ❓ Questions

Curious to hear how attitudes have shifted this year. Are more established agencies finally adopting AI-driven content pipelines, or is there still hesitation?

Toward the end of 2024, I noticed a lot of reluctance from larger or more mature agencies to go beyond small experiments with AI content generation. Have things changed since then?

If you’re running or working in an established agency, I’d love to know:

Have you started integrating AI into your content workflows?
What finally pushed you to adopt (or avoid) it?
How’s it performing in practice — is it actually saving time or just adding another layer to manage?

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