What's up Prime Movers!?! I'm working late to prep for the BIG "Selling Online" event next week, and going through some of my older trainings, and found a gem that I haven't seen in YEARS!!! Prior to me focusing 100% of my effort on webinars after ClickFunnels launched, I had spent the prior 5 years 100% focused on VSL's. This was a training I did back then, showing how I structured all of my VSL's (called the "Star, Story, Solution" script). This script is in the original DotComSecrets book... but this video goes a LOT deeper! Attached is the script and an 1 hour 16 minute video teaching it. This VSL script is a great tool to have in your copywriting toolbox!

Your product doesn’t have to be good.Great marketers can sell you a piece of wood. “HOW?” you ask. By telling a compelling story—one that speaks to your pain points and leads you toward your desires through clear, tangible benefits.Combined with undeniable results, low-risk/high-reward potential, urgency, and scarcity… It becomes irresistible. Selling something for thousands of dollars isn’t any harder than selling something for hundreds. Product quality matters for repeat business—and for your own peace of mind. That’s what Russell has mastered. He understands that once you've perfected the presentation, it becomes a money-printing machine. So not only you should learn from the 3-Day event but bring awareness to how he is running it. You will come to find that he is living in your head rent free!

Hey Prime Movers... So, a few days ago I posted the link to my "Star, Story, Solution" training, and you guys LOVED IT (thanks for all the positive comments - it made me what to find a lot more GOLD for you guys!)... As I'm preparing for the Selling Online event, I found another gem from the past. It was a copywriting presentation I did in a small hotel room, with some of the top marketers in the world, 2 years before we launched ClickFunnels. The premise of the video is, how do you create 'inception' in the mind of your reader, so that it becomes their idea to buy from you (instead of you selling them anything). Check it out, and let me know your thoughts about it (but more importantly, how you can use any of these principles in your emails, ads, webinars, etc...) Thanks! I hope you love it! Russell 'Inception Secrets' Brunson