No, I’m not talking about some “set it and forget it” BS… Where you still have to manually qualify leads, jump on discovery calls, and pray someone shows up. I mean REAL autopilot. Where I could flip a switch, spend $50/day, and my calendar would fill with qualified prospects. People who actually showed up and were ready to buy. (Maybe you seen some of my sales calls) Back in the day… My team would come to me and say: “We can handle more clients” or… “We need to increase revenue” And I’d just… turn it on. Calendar booked in a couple days. Ultimate control. But here’s the thing… It took me forever to figure out what actually WORKED. I tested every framework. “Funnel Hacked” Tried all these hyped-up ad angles. And what I discovered changed everything: It all came down to finding ONE catalyst motivator. One central emotion that was SO frustrating to my prospects that even the slightest mention of it had people flocking to my funnel. Not “multiple pain points.” Not “comprehensive messaging.” ONE emotional trigger that made everything else irrelevant. In many cases, a single phrase made the entire thing work. And I got so good at it… I could do it again, and again, and again. That’s when you know you’re good… When you can duplicate. And I give that same process to everyone in Agency MVP. Some are better at it than others… Like Jarem. Jarem’s an agency owner who struggled with getting clients for YEARS. Before learning my process… His leads were either unqualified, were too expensive, or ghosted their appointments. Like me… I’m sure he started to think this whole sales funnel thing was a lie. That was before he learned my EM 1-2 system. (That’s the fancy name I gave it) After he implemented it? He spent $50/day on ads. Within a couple days: Completely booked out. 90%+ show rate. (Not 30%. Not 50%. NINETY percent.) And in his SECOND WEEK… He closed 3 high-ticket clients. Then he called me with a problem: “Hey Sam… I need to hire somebody to help me with onboarding. I don’t like doing it.”

If I were starting from scratch today and wanted a niche that’s: ✅ Easy to grow ✅ High-margin ✅ Visually driven ✅ And fast to fulfill… I think cabinet refinishing could fit the bill. (But over thinkers might wait for something better) Anyway… Here’s why this niche works… …And why you’d probably ignore it and pick insurance or something. 1. 🎯 The Niche & Positioning Most painters and remodelers ignore this because it’s hard to get clients. But cabinet refinishing solves a massive emotional problem… And because it’s emotional… Homeowners will pay $2K–$5K to fix right now. And if you’re smart you’ll get a bigger visit here… It’s not the end game — it’s the entry point. There’s a natural ascension path built into this niche that turns a $3K cabinet job into a $15K remodel client over 6–12 months. Your agency isn’t just booking jobs. You’re controlling the gateway to the entire home improvement journey. That’s the positioning most agencies miss. 2. 💡 The Strategy The biggest mistake agencies make? They try to sell everything upfront. Cabinet refinishing works because the ads don’t need to close. They just need to start the conversation. There’s a specific offer structure that makes homeowners raise their hand without needing to “think about it.” And once they’re in the pipeline… There’s a backend strategy for every model if you get smart. Most agencies are one step away from 3x’ing their close rate… They just don’t know which lever to pull. 3. ⚙️ The System Three things make this entire model work: First: The ads. Easy. Visual-heavy… Emotion-driven… And “language targeted” with surgical precision. Second: The follow-up. Most are clueless. It’s not just about sending texts or emails. It’s developing a relationship, trust, and value they can see. And if you do it right… It’s the difference between 20 leads and 10 closed jobs.  3. 💰 The Offer Here’s where the rails come off… Like every time. Most agencies either: Sell a whole bunch of fancy features…

(a.k.a. The Otis Elevator Principle) “Sam, how do I sell people when I don’t have testimonials yet?” I get this question all the time. And I get it… you’re early. No track record. No fancy case studies. Just you, your offer, and the crickets in your inbox. So how do you convince someone to trust you? To pay you? To believe in you… When you’re “pre-proof”? Let me tell you a story. 1854. The World’s Fair in New York City. A crowd gathers around a stage where a man named Elisha Otis stands inside a rickety elevator… high above the floor. He nods to his assistant. The assistant raises an axe… and cuts the rope. The crowd gasps. The elevator drops… …then stops. Otis tips his hat. “All safe, gentlemen.” He didn’t sell with promises. He sold with demonstration. And that’s the key. That works better than case studies! If you don’t have proof yet… …You borrow it …Build it …Or demonstrate it. Here’s how 👇 1️⃣ Stories — The Human Operating System Humans trust stories more than stats. More than testimonials. If you don’t have client proof, tell stories that transfer belief: Why you started. Your origin story reveals your values. Industry examples. Borrow proof from the market. Analogies + metaphors. (This Otis story? It’s proof for you right now.) My agency’s case study was used by DOZENS of my own competition to get clients… In my own niche! People don’t buy facts… …they buy conviction. 2️⃣ Research — Borrowed Authority If you can’t say “I did it,” you can say, “Here’s what the data says.” Use: • Meta and Google case studies • Industry benchmarks • Consumer research Example: “According to Meta, local businesses using video ads see 40% more leads at half the cost.” You’re not faking results. You’re proving you understand what creates them. I once created a report of what clients in my niche were charging for specific services… How they were getting people financed… And details that had nothing to do with marketing! But they got me a ton of clients.

Hey UpHex Ads Labbers - So much is changing with this new world of AI. FB ads is no exception! To keep you guys ahead of the curve, we've created an Andromeda Masterclass just for you. It will give you all the information you need to keep up with the new AI system in FB, and show you some awesome tools in UpHex to make the transition easy. You can find it in the classroom under "The Andromeda Playbook". 👉 Or, just click here!: https://www.skool.com/uphex-ads-lab/classroom/d7d7cc97?md=b9f965bab77f4d2ba69fe7eecc47126e

And what’s UpHex doing about it? Here’s what changed and why it matters: **Micro-targeting is dead.** No more 15 ad sets with hyper-specific filters. The algo works better with broad campaigns and clean structures. ☝️This is not much of an update or us, we’ve been preaching this for a long time already. **Creative is the targeting.** Meta doesn’t just pick audiences anymore, it matches each user to the creative that fits them best. ☝️This is not much of an update or us, we’ve been preaching this for a long time already **Variety beats duplication.** Five headlines that say the same thing? Waste of time. What works now is distinct angles, pain, proof, ROI, opportunity, authority. ☝️This is new(ish). But variety in your creative has longer paying dividends when it comes to back-end optimization. Gonna be a lot easier! So here’s what you should actually do: Run broad campaigns with Campaign Budget Optimization. Use Dynamic Creative: load in 5 very different creatives so Meta can mix and match what converts. Build angles, not duplicates: Like “Stop wasting money” vs “Here’s a new opportunity” vs “300+ businesses already trust us.” Pretty easy actually. **Current recommendations:** 1. If you have campaigns running and getting results… just let them go. Don’t stress out and think you gotta react… let them ride baby. 2. Take your winning templates, duplicate them, and make these changes: - Switch to dynamic creative - Get up to 5 distinct angles - Get three headline-copy variables We’re gonna update Uppie to perform this for you as well. In the meantime, if you want a GPT that’ll spit this out for ya… **Comment “Team UpHex”** Also, I just gotta say… This is exactly what we’ve built Uphex around for years. Simple structures. Creative-led targeting. Campaigns that optimize themselves. That’s why our agencies consistently see lead costs around $12. That’s why the best agencies in the game use UpHex. And that’s why shifts like Andromeda don’t hurt our clients…