29d • General discussion
“How I’d Build a $50K/Month Agency Around Cabinet Refinishing”
If I were starting from scratch today and wanted a niche that’s:
✅ Easy to grow
✅ High-margin
✅ Visually driven
✅ And fast to fulfill…
I think cabinet refinishing could fit the bill.
(But over thinkers might wait for something better)
Anyway…
Here’s why this niche works…
…And why you’d probably ignore it and pick insurance or something.
1. 🎯 The Niche & Positioning
Most painters and remodelers ignore this because it’s hard to get clients.
But cabinet refinishing solves a massive emotional problem…
And because it’s emotional…
Homeowners will pay $2K–$5K to fix right now.
And if you’re smart you’ll get a bigger visit here…
It’s not the end game — it’s the entry point.
There’s a natural ascension path built into this niche that turns a $3K cabinet job into a $15K remodel client over 6–12 months.
Your agency isn’t just booking jobs.
You’re controlling the gateway to the entire home improvement journey.
That’s the positioning most agencies miss.
2. 💡 The Strategy
The biggest mistake agencies make?
They try to sell everything upfront.
Cabinet refinishing works because the ads don’t need to close.
They just need to start the conversation.
There’s a specific offer structure that makes homeowners raise their hand without needing to “think about it.”
And once they’re in the pipeline…
There’s a backend strategy for every model if you get smart.
Most agencies are one step away from 3x’ing their close rate…
They just don’t know which lever to pull.
3. ⚙️ The System
Three things make this entire model work:
First: The ads.
Easy.
Visual-heavy…
Emotion-driven…
And “language targeted” with surgical precision.
Second: The follow-up.
Most are clueless.
It’s not just about sending texts or emails.
It’s developing a relationship, trust, and value they can see.
And if you do it right…
It’s the difference between 20 leads and 10 closed jobs.

3. 💰 The Offer
Here’s where the rails come off…
Like every time.
Most agencies either:
Sell a whole bunch of fancy features…
Or position themselves as a service.
Instead of just selling outcomes.
There’s a way to structure your pricing so clients start small, see results fast, and naturally ascend into higher-ticket retainers.
The real profit isn’t in the front-end offer…
Never is.
It’s in what happens after your “value trigger”.
When you’ve proven the model works and the client realizes they need more of what you do.
That’s when $997/month turns into $2,500/month without a single objection.
4. 🚀 Easy Street Agency
Once you own cabinet refinishing. You just franchise baby!
Same ads.
Same offers.
Same system.
You’re not starting over…
You’re cloning what already works.
That’s how you go from one $3K/MRR to $50K/MRR without adding complexity.
It’s the best model and it’s not even close.
5. ⚡ The Punchline
If I were starting an agency at the end of 2025…
I wouldn’t chase fancy niches.
I wouldn’t build a “do-it-all” agency.
I’d master one profitable niche where:
✔️ The demand is constant
✔️ The ROI is obvious
✔️ The ads write themselves
Because once you own that niche, you can:
→ Franchise it across cities
→ Stack retainers predictably
→ Scale without chaos
Cabinet refinishing is just one example.
The real lesson?
Sexy Boring niches are…
Sexy…
Kinda boring…
But they make money.
A deep dive of this model is worth your time if you wanna stop guessing.
If you want to see how the system actually works…
Comment “REFINISH”
I’ll send you a recording of a workshop I did to show what’s working now.
Your move.
Sam
P.S. I could have written this post about 40 other niches… It’s not as hard as it seems.
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“How I’d Build a $50K/Month Agency Around Cabinet Refinishing”
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