I had €72 to my name when I got on a call that changed everything.
Let me say that again: Seventy-two euros. Total. And I’d already spent €48.24 of it on cold email tools, betting on myself when I had almost nothing left to bet. I’m in Greece. No safety net. No rich parents. No backup plan. Just me, a PC, and this belief that I could build something real. For two years I was grinding, trying business models, failing, learning, repeating.I made some money here and there… but nothing scalable.Nothing predictable.Nothing that felt like a real breakthrough. I was tired of duct-taping YouTube information together and praying it would somehow become a system. So I did something uncomfortable: I booked a clarity call, not because I had the money, but because I needed some direction. On that call, here’s what hit me: I had been trying to sell an outcome I hadn’t achieved yet. I had an offer about “scaling businesses to $50K/month”… but I'd never scaled anything to $50K/month myself 🤦♂️ @Ian Kirk didn't sugarcoat it. He said: "That's difficult, man. Just to be completely transparent." And honestly? I needed to hear that. → That was a punch I needed. He broke down exactly what I was doing wrong: → No clear ICP → Overcomplicating my offer → Building a job, not a business. Then he told me something that I've never heard before in those 2 years: “Never state your price first. Let them tell you what the outcome is worth.” And something stuck in my mind " You don’t win by collecting more free information. You win by collapsing time and learning from people who’ve already walked the path." I left that call with something better than money: ✓ Clarity ✓ Direction ✓ A simple plan ✓ A system to master ✓ And a reason to stop drifting Since then, I’ve gone all-in on what actually moves the needle. → Everything I’m building right now comes from that decision. If you’re sitting where I was, low on money, high on ambition, wondering if you should bet on yourself… This is your sign. One conversation can shift your entire trajectory.