EMAIL COPY FRAMEWORKS 1. CJN (Challenge, Justify, Need): Challenge: Begin by challenging something. Justify: Provide a justification for challenging it. Need: Finally, emphasize the need for a solution and introduce your product or service as the answer. 2. PAS (Problem, Agitate, Solution): Problem: Identify the reader's pain point or problem. Agitate: Amplify the problem, making it more pronounced and urgent. Solution: Introduce your solution, emphasizing how it can alleviate their pain. 3. DIC (Disrupt, Intrigue, Click): Disrupt: Capture attention with something unexpected or disruptive. Intrigue: Spark curiosity or interest related to your message. Click: Encourage the reader to take action (e.g., click a link). 4. HSO (Hook, Story, Offer): Hook: Start with an attention-grabbing hook or opening. Story: Share a relatable story or narrative. Offer: Present your product, service, or call to action. 5. Listicle Not exactly a framework, but a format. Listicles organize information into a numbered or bulleted list. They're concise, easy to read, and great for email content. Below are general templates for each of the mentioned email copywriting frameworks: 1. CJN (Challenge, Justify, Need): Subject Line: Challenge Common Belief. Body: Challenge: Elaborate your challenge of a common belief . Justify: Explain why this challenge matters or is significant. Need: Introduce your solution as the answer to their need. 2. PAS (Problem, Agitate, Solution): Subject Line: Highlight the problem. Body: Problem: Clearly state the issue or pain point. Agitate: Elaborate on the problem, emphasizing its impact. Solution: Introduce your product or service as the solution. 3. DIC (Disrupt, Intrigue, Click): Subject Line: Create curiosity or disruption. Body: Disrupt: Start with an unexpected statement or question. Intrigue: Provide intriguing information related to the topic. Click: Encourage the reader to take action (e.g., click a link). 4. HSO (Hook, Story, Offer):