Mar '24 • 🔥 Community Value
E-Mail Copy Frameworks
EMAIL COPY FRAMEWORKS
1. CJN (Challenge, Justify, Need):
Challenge: Begin by challenging something.
Justify: Provide a justification for challenging it.
Need: Finally, emphasize the need for a solution and introduce your product or service as the answer.
2. PAS (Problem, Agitate, Solution):
Problem: Identify the reader's pain point or problem.
Agitate: Amplify the problem, making it more pronounced and urgent.
Solution: Introduce your solution, emphasizing how it can alleviate their pain.
3. DIC (Disrupt, Intrigue, Click):
Disrupt: Capture attention with something unexpected or disruptive.
Intrigue: Spark curiosity or interest related to your message.
Click: Encourage the reader to take action (e.g., click a link).
4. HSO (Hook, Story, Offer):
Hook: Start with an attention-grabbing hook or opening.
Story: Share a relatable story or narrative.
Offer: Present your product, service, or call to action.
5. Listicle
Not exactly a framework, but a format. Listicles organize information into a numbered or bulleted list. They're concise, easy to read, and great for email content.
Below are general templates for each of the mentioned email copywriting frameworks:
1. CJN (Challenge, Justify, Need):
Subject Line: Challenge Common Belief.
Body:
Challenge: Elaborate your challenge of a common belief .
Justify: Explain why this challenge matters or is significant.
Need: Introduce your solution as the answer to their need.
2. PAS (Problem, Agitate, Solution):
Subject Line: Highlight the problem.
Body:
Problem: Clearly state the issue or pain point.
Agitate: Elaborate on the problem, emphasizing its impact.
Solution: Introduce your product or service as the solution.
3. DIC (Disrupt, Intrigue, Click):
Subject Line: Create curiosity or disruption.
Body:
Disrupt: Start with an unexpected statement or question.
Intrigue: Provide intriguing information related to the topic.
Click: Encourage the reader to take action (e.g., click a link).
4. HSO (Hook, Story, Offer):
Subject Line: Use an attention-grabbing hook.
Body:
Hook: Begin with a captivating opening line.
Story: Share a relatable or engaging story.
Offer: Present your product, service, or call to action.
5. Listicle:
Subject Line: Mention the listicle format (e.g., "Top 10 Tips," "5 Must-Have Tools," etc.).
Body:
Introduction: Briefly introduce the topic and promise valuable content.
List Items: Present each item in the list with a concise description.
Conclusion: Summarize key takeaways or encourage further exploration.
Remember to adapt these templates to your specific context, audience, and product/service. Happy writing!
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E-Mail Copy Frameworks
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