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Owned by Des

Content marketing for creators over 40. Build an audience on YouTube, Instagram, TikTok and beyond, then turn it into real income. Free.

Turn your Skool community into $1K-$5K/month - even with just 0-50 members

1003 contributions to the skool CLASSIFIEDS
I'm shutting up shop. That's it.
Sorry not sorry for the title. I'm closing my Skool Monetization Lab community, and the reason is simple. I give away good content for free, and free members don't act on it the way my paying members do. I'm in my 50s, and I don't have time to waste like the younger "whippersnappers" (I have never written that word before 🤣). For me, time is currency, so I looked at this as return on time. In my paid communities, people have put money in, so they turn up and do the work. In SML, free content gets treated like a free sample. People take it and don't act on it 😏 That gives me a simple rule on pricing: 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰: a low-priced subscription is the better model, because paying filters for people who will act. 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁: stay free. A price on an empty room only leaves you with an empty room. My own traffic comes from YouTube, and that's what keeps my paid communities full. Two more reasons. There are now a lot of free communities teaching the same thing, so it's hard to look different from the one next door. And the same hours in my other communities earn more. I use one test. If I'm not hearing at least one "KACHING" a week, the time and resources are being wasted. SML started as a test, and it worked at the beginning. Then Skool changed the rules. I'm not going to sit and cry about it. I've never been afraid to kill what isn't working, so I'm closing the doors. 𝗜'𝗺 𝗻𝗼𝘁 𝗲𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗶𝗻𝗴 𝘆𝗼𝘂 𝘁𝗼 𝗰𝗹𝗼𝘀𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆. 𝗔 𝘀𝗶𝗺𝗽𝗹𝗲 𝗽𝗶𝘃𝗼𝘁 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿. Here's how to check yours this week: Add up the hours you spent on it last month, including posting, replying and prep. Then count the sales, bookings or paid sign-ups that came from it. Divide the hours by the sales and you have your number. If you can't point to at least one sale a week, ask yourself two questions. Do I bring my own traffic? Would the people in here pay for what I give them? If the answer to the first is no, the pivot may be as small as changing who you're bringing in.
I'm shutting up shop. That's it.
1 like • 9h
@Lidia Axe, thanks for your comment. Yes, that's what I suggested 😁: 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗯𝗿𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰: a low-priced subscription is the better model, because paying filters for people who will act. 𝗜𝗳 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁: stay free. A price on an empty room only leaves you with an empty room.
2 likes • 6h
@Liz Plampton Yes 100% If you're just starting out and you're struggling to get traffic, always start with free or freemium. I certainly advocate for this! I don't know, but something in my waters suggests changes are coming soon. Unless you're able to start taking some transactions in your community, the journey between a free and a paid customer might just be too long. In my eyes, you definitely need to master a traffic source if you have a Skool community. I don't even think it matters what that traffic source is, as long as you master it and are able to drive traffic to your about page.
Before You Make a Money Plan, Get Clear
Before you decide you need to spend less, pay off debt, or save more, take a minute to answer: Where do I actually stand with my money? This week, write down these five things: - What comes in each month - What has to go out - What you owe - What you have saved - What big expenses are coming up - Then ask yourself: What is ONE thing on that list that deserves my attention first? That's your starting point. If you want support actually following through, that's what I offer inside Money Made Simple. We work through practical money skills together, but more importantly, you have a place to ask questions, get accountability, and keep going when life gets busy. If money has been sitting on your “I really need to deal with this” list, this is a good week to start. 💚
Before You Make a Money Plan, Get Clear
2 likes • 11h
I really need to take a closer look at this @Jen Sullivan Who doesn't want to know how to handle their finances better.
🔍 PROMPT: Find What Makes Your Post Sound Like AI
You asked AI to write your post. It looked fine. Then you read it out loud. Would anyone believe you wrote it? The ideas are almost always yours. The shape is what gives it away. Every sentence lands at the same length, and the same safe words show up in every post. 𝗛𝗲𝗿𝗲 𝗶𝘀 𝗮 𝗽𝗿𝗼𝗺𝗽𝘁 𝘁𝗵𝗮𝘁 𝗳𝗶𝗻𝗱𝘀 𝘁𝗵𝗲 𝗹𝗶𝗻𝗲𝘀 𝘁𝗵𝗮𝘁 𝗴𝗶𝘃𝗲 𝘆𝗼𝘂 𝗮𝘄𝗮𝘆 👇 📍 𝗣𝗥𝗢𝗠𝗣𝗧 Act like an experienced editor who can tell on the first read when AI wrote something. Here is a draft I am about to post: [PASTE YOUR DRAFT]. It is for [WHO WILL READ IT], and it is going on [WHERE IT GOES: SKOOL, FACEBOOK, EMAIL, A SALES PAGE]. Read it the way my reader would. Find the 3 lines that most give away that AI wrote it, and quote each one word for word. For each line, tell me what gives it away: the word choice, the sentence shape, or the rhythm. Do not rewrite my draft yet. Tell me which line to fix first and why. If anything's unclear, ask me. Fill in the brackets. Then run it in Claude or ChatGPT. ------------ 𝗪𝗮𝗻𝘁 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝗱𝗿𝗮𝗳𝘁 𝗳𝗶𝘅𝗲𝗱? The prompt finds 3 lines. The 𝗔𝗜 𝗦𝗹𝗼𝗽 𝗥𝗲𝗺𝗼𝘃𝗲𝗿 𝘀𝗸𝗶𝗹𝗹 rewrites the whole draft for you: 1️⃣ Your draft back, rewritten so it reads like a person wrote it, ready to paste 2️⃣ What changed, three before-and-after lines pulled from your own draft 3️⃣ The count, how many AI giveaway words were in it before and how many are left 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗚𝗲𝘁 𝗜𝗻𝘀𝗶𝗱𝗲 𝗠𝘆 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗧𝗼𝗱𝗮𝘆 👇 🔹 This skill, waiting in the pinned post 🔹 Your first 7 AI Specialist skills 🔹 The next Skill-of-the-Week when it drops 🚨 𝗗𝗢𝗪𝗡𝗟𝗢𝗔𝗗 𝗧𝗢𝗗𝗔𝗬: 𝗧𝗶𝗺𝗲 𝗦𝗲𝗻𝘀𝗶𝘁𝗶𝘃𝗲 🚨 Each Skill-of-the-Week is ONLY available for 7 days before it moves into the Skill Vault for Premium & VIP members. Built in Claude. Works in ChatGPT too. Not sure what a skill is? Check out the video on my Skool Community page. ➡️ START YOUR 7-DAY TRIAL ⬅️ Tell me below: which line did the prompt catch first? 👇
🔍 PROMPT: Find What Makes Your Post Sound Like AI
1 like • 11h
Great prompt @Sondra Verva Thanks for sharing this.
So much going on this week!!!
There is a ton of goodness happening this week both inside and outside of the community. Check out the video below for all the details and check out the calendar for SOME of the details! 😉
So much going on this week!!!
1 like • 12h
@Heather Wilson If I am, I may jump in if Mia is driving.
1 like • 11h
@Heather Wilson Yup
Struggling to get taffic?
Skool wants to partner with you to run co-branded campaigns with your own video ads. But to unlock partnership brand ads they want you to: 1. Put your skool link in your bio on all social platforms. Good chance you've already done this. 2. Drive as much traffic to your about page as possible. 3. Generate stats: Traffic, signups, retention That where Your Stage Live Studio comes in. Let me help you drive traffic without burning out on the content treadmill. Let's build a Livestream content strategy Let's repurpose the livestream and meet members where they're hanging out. Start you 7 Day Trial and book a 1:1 with me and let me demonstrate the possibilities. If you're not convinced, you can cancel before the 7 days are up.
Struggling to get taffic?
1 like • 12h
Great idea @Americo Da Costa I know a lot of members struggle to drive traffic. This would be perfect for them.
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Des Dreckett
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@des-dreckett-6753
Helping creators turn YouTube into paid Skool members. Built The Content Revenue Lab from scratch. No big audience needed.

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Joined Aug 30, 2025
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