I’m sharing this conversation because it shows something I think more people need to see: What LinkedIn can start to look like when someone actually takes action consistently. This is a conversation with Dr Patrice, who joined my 28-Day LinkedIn Visibility Challenge and started seeing tangible movement almost immediately. By Day 2, she had already: - updated her LinkedIn profile - become more intentional about who she was connecting with - reached out to 11 targeted people - restarted a conversation with a warm lead from a year ago - turned that into a discovery call That is the kind of LinkedIn activity I think more people need to focus on. Not just posting. Not just learning. Not just saving content for later. But doing the work that creates evidence. Because once you can point to: - a stronger profile - a restarted conversation - a warmer lead - a booked call - a clearer offer …LinkedIn starts to feel very different. I’m sharing the full conversation below because I think it’s a useful reminder that movement often starts with simple actions done properly. You can watch the full LinkedIn visibility Challenge conversation here: And if you want support with that kind of momentum, the 28-Day LinkedIn Visibility Challenge lives inside The LinkedIn Strategy Lab. You can join The LinkedIn Strategy Lab here to explore the challenge and the community with a 7 day free trial Chelena 🖤

I have realised that one of the biggest opportunities I have been overlooking is proactively capturing the wins happening inside my community The LinkedIn Strategy Lab. A member recently shared some of the breakthroughs she was experiencing through my 28-day LinkedIn Visibility Challenge, so I invited her to join me for an interview. We recorded the conversation yesterday, and I was genuinely blown away by what had already happened. She had: ✨ Reconnected with 11 people in her network ✨ Received a discovery call request ✨ Upgraded her LinkedIn profile ✨ Created a lead magnet for her coaching programme ✨ Started seeing LinkedIn as a community, rather than simply another platform We ended up having a brilliant 45-minute conversation, which I can now edit and share on YouTube so others can hear about the experience directly from a member. Then, this morning, I woke up to a generous LinkedIn post from her sharing how valuable the challenge had been and the breakthroughs she had experienced. It was such an encouraging reminder that sometimes we are so busy delivering, supporting and moving on to the next task that we do not pause long enough to document the transformation already happening. I will definitely be more intentional about inviting members to share their stories and celebrating their progress. How are you currently capturing the wins happening inside your programmes, services or communities? Chelena 🖤

If you want to use LinkedIn to grow your Skool community, bring in better-fit members, and make your visibility efforts more strategic, I made this graphic to simplify the process. A lot of community owners know LinkedIn could help them grow their Skool community, but they either overcomplicate it or assume they need to post constantly to make it work. You don’t. This visual breaks down a simple LinkedIn strategy for Skool community growth: 1. Share one big idea a weekCreate one LinkedIn post each week around a real problem your ideal community member is already thinking about. This helps you build visibility, relevance, and topic authority. 2. Talk to five new peopleLeave thoughtful comments on five posts each week from people who look like a strong fit for your Skool community. Strategic commenting is one of the easiest ways to increase LinkedIn visibility and warm up future members. 3. Use a warm message, not a cold pitchIf someone is engaging with your content, send a friendly message to say thank you and ask before sharing your Skool community link. This builds trust and avoids spammy outreach. The graphic also includes a simple 3-day Skool welcome plan, because growing a Skool community is not just about getting members in. It is also about helping them engage once they arrive. Here is what I’d be paying attention to: - LinkedIn visibility works better when there is a clear path into your Skool community - strategic comments often create more momentum than people expect - warm outreach works better than dropping links too early - a simple welcome sequence helps new members stay and engage I’m sharing the graphic here in case it helps another community owner simplify how they use LinkedIn for community growth. If you want deeper support with LinkedIn strategy, profile positioning, content, and community growth, that is what I help with inside The LinkedIn Strategy Lab. There is currently a 7-day free trial if you want to explore it. You can join The LinkedIn Strategy Lab here to explore the trial and get deeper LinkedIn support for community growth

If you’re trying to use LinkedIn more strategically for business, I'm sharing the replay of a live Q&A I hosted this evening. In this session, I answered questions on things like: - what success metrics matter on LinkedIn beyond just getting clients - which content types can work well for speakers and panel hosts - whether to share a full YouTube link or post a short clip first - how I think about profile audits and support inside the Lab - how to test content properly instead of assuming one format “doesn’t work” A few useful takeaways from the replay: - If your goal is clients, stronger signals to watch include conversations, booked calls, and show-up rates, not just likes or impressions - For someone building authority as a speaker or host, LinkedIn Lives and newsletters can be strong content choices because they demonstrate expertise and create promotional assets - For YouTube promotion, it can be smarter to post a short clip with captions and link to the full video, rather than pushing the full link immediately (Shout out to @Des Dreckett for this tip!) - When testing content on LinkedIn, I do not like hard absolutes — I’d rather test a format for long enough to get real data before deciding whether it works for your audience I’m sharing the replay in case it helps another business owner or community builder get clearer on how to use LinkedIn without spinning their wheels. You can join The LinkedIn Strategy Lab here to explore the community, there is 7 day free trial on at the moment! I’d love to know what is your biggest LinkedIn question right now? I may just answer it in the live next week! Chelena 🖤

I’ve just been published in Keep The Faith magazine with a feature article on how professionals and church leaders can optimise LinkedIn. The reason I’m sharing it here is not just the feature itself. It is what the opportunity represents. This did not come from cold pitching. It came from visibility. From showing up consistently on LinkedIn, being clear about what I do, who I help, and building a presence that made it easier for the right people to notice me. What I also love about this feature is that the same framework I teach inside The LinkedIn Strategy Lab still applied in a completely different context: - traffic - profile optimisation - low-friction next steps - conversation triggers - qualification That strategy does not only work for coaches and consultants. It also works for leaders, speakers, and professionals trying to expand their reach in a more intentional way. I’ve written a LinkedIn post about what this feature means to me, and I’m sharing that below if you’d like to read it. You can read the LinkedIn post here I’d love to know: Has your LinkedIn visibility ever led to an opportunity you were not directly chasing?