In a very scientific and highly strategic move this morning, I counted my paid products inside The LinkedIn Strategy Lab and decided that whichever one landed at number 4 would get a May the 4th price 😆 It landed on my LinkedIn Profile Optimisation Course. So for today only, the course that normally sells for $27 is available for $4. Inside, there are 11 bite-sized video lessons walking you through how to optimise your LinkedIn profile step by step, including: - Your headline - Your banner - Your About section - Your featured content - And the key profile areas that help people quickly understand who you are, what you do, and what to do next This is for business owners, coaches, consultants, and service providers who know their LinkedIn profile needs work and want a practical way to improve it without guessing. If your profile is vague, outdated, or not doing a good job of building trust, this is a simple place to start. The $4 offer ends at midnight BST today. You can get the LinkedIn Profile Optimisation Course here May the 4th be with you Chelena 🖤

What's for dinner.... let me help. Every Monday inside The Indian Cooking Club I do something I absolutely love. You give me 5 ingredients from your fridge and cupboards and I create an Indian spice inspired dish you can cook that night. Or any day that week. No meal planning. No scrolling for inspiration. No staring at the fridge wondering what on earth to cook. Just drop me your 5 ingredients and let me do the thinking. 😄 It's free. It's fun. And it happens every single Monday. Come and join us https://www.skool.com/everyday-indian-cooking-9801

I ran the Skool Monetisation Lab as a paid community. I tried pricing angles, offer rewrites, better onboarding, different CTAs. Nothing moved the needle in any meaningful way. The embarrassing part is that I already knew the answer. The Content Revenue Lab is free. It just hit 860 members. I built that by removing the barrier before trust exists and letting the community do the conversion work. I did the opposite with the Skool Monetisation Lab. I put a paywall in front of people who had not spent a minute inside the community. No track record with them. No reason yet to hand over money. Just a door with a price on it. Here's the simplest way I know to explain why that does not work for me. Imagine two coffee shops. One charges you to look at the menu. The other lets you walk in, sit down, and decide for yourself. Most people walk into the second one. That's not about giving things away. That is what happens when you ask for payment before trust exists. Paid communities absolutely can work. If you're already sitting on a large, warm audience who knows you, follows you, and trusts you, charging at the door makes complete sense. The trust is already there. You're just converting it. But if you are building that trust from scratch, a paywall stops the process before it starts. That was my situation. So I made the Skool Monetisation Lab free. Same formula as the Content Revenue Lab. Fifteen new members in the first few days, no launch, no push. I had the blueprint the whole time. I just didn't use it. If you are running a Skool community and trying to work out how to turn it into consistent monthly revenue without the hustle, this is what we focus on inside the Skool Monetisation Lab. https://www.skool.com/skool-growth-lab-2540/about Des Dreckett - Skool Monetisation Lab

If you’re showing up on LinkedIn but not sure whether it’s actually leading anywhere, this is a simple 20-minute check-in you can use. I’m sharing a visual below that walks through a quick LinkedIn check-in process to help you measure progress more strategically. The 3 steps are: 1. Capture your baselineScreenshot your LinkedIn analytics: profile views, search appearances, and post impressions. You cannot measure movement if you do not know where you started. 2. Check your signalsLook beyond the headline numbers. Comment replies, profile views after posting, and connection requests are often stronger momentum signals than likes alone. 3. Ask yourself two questionsWhat felt easy this week?What did I avoid?Because visibility is not just about output. It is also about what you can sustain. Here’s what to notice Numbers need context 50 profile views means very little on its own. 50 when you started at 10 tells a very different story. Patterns matter more than perfection The goal is not a random viral moment. It is noticing what works when repeated. Conversations matter more than vanity metrics A post that starts 3 useful conversations can be more valuable than one with higher impressions and no movement. If you want to go deeper, there are two ways to do that inside The LinkedIn Strategy Lab: - The 28-Day LinkedIn Visibility Challenge (Register Here...) - The Premium Membership You can join The LinkedIn Strategy Lab here to take the free challenge and explore the premium option: I’d love to know...are you at the stage of getting started, building consistency, or seeing real results on LinkedIn? Chelena 🖤

If you use LinkedIn to attract clients, there is a new visibility question worth paying attention to: When someone asks ChatGPT or Perplexity who to follow, hire, or learn from in your niche, does your LinkedIn presence give you a chance of being recommended? I’m speaking on this inside the free AI That Sells Summit, and my session is all about how to position your LinkedIn presence so AI tools can actually find, understand, and surface your expertise. I’m sharing a screenshot below because this is no longer theoretical. One of my LinkedIn newsletter articles is already being picked up by AI, and I think most entrepreneurs are underestimating how important this shift is becoming. In my workshop, I’ll be covering: - Why LinkedIn is becoming a key source for AI recommendations - How to check whether AI is surfacing you or your competitors - What signals AI tools look for when choosing which experts to cite - What to change on your LinkedIn profile and content so you are easier to recommend - How to structure your content for AI discovery without starting from scratch If you are creating content, building offers, and growing a business around your expertise, this matters. Because your next client may not discover you through traditional search. They may discover you through AI. My session is on Thursday 23 April at 7pm BST. The wider AI That Sells Summit runs 20–24 April 2026 inside the Empowered AI Collective™, a free community for creators using AI strategically to build digital products, streamline workflows, and generate revenue. You can register free for the AI That Sells Summit here I’d love to know if you have tested whether ChatGPT or Perplexity can currently find and recommend you in your niche?