[Hiring] SEO Lead (Local SEO + Professional Services)
FOCUS: Local SEO + Professional Services + Strategy TYPE: Remote β Contract or Part-Time The agency currently uses a white-label SEO provider for implementation. Theyβre seeking a strategic SEO Lead to take over direction, improve content quality, and lead high-level clients such as law firms, healthcare providers, and other service businesses. ------------------------------------------------------------ π₯ WHO THEYβRE LOOKING FOR A strategy-first SEO who excels at: β’ Local SEO for service businesses β’ High-authority link building & PAC-3 style campaigns β’ Competitive analysis + SERP domination β’ Creating custom SEO roadmaps (no templates) β’ Directing white-label teams β’ Understanding high-quality content (not necessarily writing it) Ideal for someone with experience growing organic visibility for legal, healthcare, med-spa, or other high-intent service industries. ------------------------------------------------------------ π οΈ KEY RESPONSIBILITIES β’ Audit current SEO work and rebuild strategy when needed β’ Build monthly SEO roadmaps per client β’ Direct white-label teams for technical execution β’ Create content briefs, topic clusters, and on-page improvements β’ Develop Local SEO dominance plans (GBP, citations, maps rankings, service areas) β’ Guide internal team on keyword intent, messaging, and content structure β’ Improve rankings across multiple clients β’ Communicate clearly and strategically ------------------------------------------------------------ β
REQUIREMENTS β’ 3β5+ years SEO experience (Local + Professional Services) β’ Strong background in law firm, healthcare, or local service SEO β’ Deep understanding of search intent, semantic structure, funnels β’ Familiar with E-E-A-T, topical authority, link velocity, PAC-3 β’ Able to lead strategy (not just take tasks) β’ Strong communicator ------------------------------------------------------------ β¨ NICE TO HAVE β’ Agency SEO leadership experience β’ Experience with med-spa, healthcare, or legal marketing