How and Why I do Micro Learning on Skool
Micro learning is basically teaching a single small thing. Making content that answer a single question in the most direct way possible. Short videos, short text. Why should you take this approach? It's not only because everyone has ADHD these days. It's also because the algorithm likes it. You will be more likely to appear on searches of people who are asking the exact question you're answering. And AI loves to use specific answers as reference, the more objective, the better. --> This is how I do it: - Take a look at the Tech and Marketing pages at my classroom (don't need to be a member, it's public). - My classroom is a compilation of posts at pages that serve as categories for them. That way people can engage with them at any time, unlike static pages. You can see my lessons and read the feedback from my members. Some are polls with great answers and insights from them. - The posts are mainly asking a question to call for engagement or having titles like "how to ...", "X vs Y", "Undertand the..,". Those make it easy for you to get right away what they are about, and search engines love them. - I also compile challenges in the form of pitching exercises that people can access at any time. Compilation of activity posts are great so people can learn with practical and fun exercises at any time. - I give the opportunity of my members to be featured in my classroom if they share useful ideas, like @Steve Atencio who shared a community idea and was featured at steal my idea classroom. --> The advantages: - That way the classroom gets more exciting because you can interact with each subject. And it looks good since the compilation of posts and GIFs in them keep the page from looking bland. - It's more dinamic, because you can choose what you can read easily from the clear titles. And as a public community those posts can also be found by AI and search engines like Google. - People contribute to my content, since I give the opportunity for them to get featured in the classroom if they write good posts. - And skool rewards me with discovery ranks because older posts still get engagement instead of getting burried. - That approach of compiling posts is perfect for courses you don't want to put behind a paywall on freemium. It works even better if the community is public because of the discoverability factor. But if you're selling courses you can still use the "micro" aspect to make it exciting. If your community is paid upfront I can see that working as well.