Tomorrow, we start building momentum. No fluff. No prep. Just 5 days of execution — 100 daily actions designed to move your business forward, not your to-do list. This is the Rule of 100 Live Challenge. And for the next week, you’ll: ✅ Join one live Builder session to plan your 5-day sprint ✅ Take 100 small, compounding actions daily ✅ Track your momentum inside the community No slides. No lectures. Just action, feedback, and forward motion. If you’ve been stuck in learning mode, this is your chance to switch to earning mode. 👉 Comment “100” on [this post] We start tomorrow — 24 hours to decide: Will you keep planning… or start building? Let’s build, Jerry J. O’Brien Founder, 100M Builders Club P.S. Perfection doesn’t compound. Progress does. All you need is 100 actions a day — the rest follows.

Hormozi says the hook is the sale before the sale. 1. Because Attention Is the Real Currency “You can’t sell what no one sees.” Lesson: The first 5 seconds decide if your ad, video, or message gets a chance to exist. 2. Because It’s the 80/20 of All Marketing “If you have 10 hours for an ad, spend 8 on the hook. Lesson: Fixing your hook is the fastest way to 5x or 10x your marketing without rewriting your funnel. 3. Because It’s Psychological Warfare Hooks aren’t about clever words — they’re about how the brain works. Hormozi designs hooks to trigger: Lesson: A great hook forces your brain to close the loop. That’s why you can’t stop watching. 4. Because Most People Blow It Most creators start with context — “Hey guys, so today…” Hormozi starts with contrast — “If you’re working harder and still broke, you’re doing it wrong.” Lesson: The wrong opening kills momentum. The right one earns permission to explain. 5. Because It’s the Only Part You Can’t Outsource Offers, ads, funnels — you can delegate. But the first 5 seconds? That’s founder-level communication. It’s the difference between being a marketer and being a market maker. Lesson: The skill of grabbing attention = the skill of building empires. So if you want access to our AI Agent built on Hormozi's top 100 hooks and also other top hook creators, like and comment 'hook' and I'll send over the details.

Hey Guys, Where do you stand on the great GIF debate? I used to think GIFs were for kids, influencers, or anyone trying too hard to sound fun. Then I joined Skool during Hormozi’s launch last year… and I finally got it. Gifs aren’t decoration — they’re punctuation for emotion. They break the wall between “message” and “meaning.” I even caught myself searching for new gifs just to see what came up when I typed random words like “focus” or “chaos.”(Trust me, you’ll go down that rabbit hole too.) My partner at $100M Builders Club still thinks too many look “try-hard.” He might be right. But in a world of AI, automation, and templates… connection beats perfection every time. So I’m curious How do you express emotion in text without losing authority? Do you love gifs, avoid them, or use them like seasoning — just enough to taste? —Jerry J. O’Brien AI-First Sales & Marketing | 100M Builders Club

Who wants an extra sale? Simple. Fast. Easy. Comment YES if you're in!

Discover how to create content that cuts through the chaos and builds trust, fast! I helped hundreds of businesses grow, using tailored sales and marketing strategies. Hey Guys, Ever had that feeling where you’re waiting for the storm to hit… and you just hope it doesn’t land on your front door? Here in Playa del Carmen, that’s literally what we’re dealing with during hurricane season. For this Irishman, it feels like playing Russian roulette with Mother Nature—someone’s going to get hit, and you just hoping it’s not you. So, what do you do while you’re waiting? I prepare, I learn, and you figure out how to deal with whatever comes my way. That’s exactly what I did today. I jumped into learning mode, and one session hit me like a gust of fresh air. I watched a training from Alex at Skool Games on organic content and discovered the Promise, Proof, Path framework. This is a framework that Alex created after reviewing the top 20 videos he posted on Youtube. And honestly? This framework is like a life raft for anyone trying to keep their audience engaged while navigating the chaos of online business. Here’s how it works: 1. Promise: First, you need to hook people in. Just like you’d never ignore a hurricane warning, your content needs to grab attention fast. It’s not just about shouting the loudest, though—it’s about offering something valuable. Like, “Here’s how you can increase your sales by 30% in three months.” It’s the result they’re after. 2. Proof: Now, you’ve got to show them you’re the real deal. People aren’t going to trust someone who hasn’t been through the storm themselves. Share your results, client successes, or testimonials. For example, “We helped a client grow from $10K to $50K in just six months.” It’s like showing you’ve built the right shelter for the storm. 3. Path: Finally, you guide them step-by-step. No one wants to be left staring at the dark clouds with no idea what to do next. You outline the steps they need to follow. Whether it’s optimizing landing pages, setting up retargeting ads, or whatever fits your business—it’s about showing them a clear path to success.