Oct 9 • $100M Leads🧑🤝🧑
5 Reasons Why Hormozi Obsesses Over the first 5 Seconds⬇️
Hormozi says the hook is the sale before the sale.
1. Because Attention Is the Real Currency
“You can’t sell what no one sees.”
Lesson: The first 5 seconds decide if your ad, video, or message gets a chance to exist.
2. Because It’s the 80/20 of All Marketing
“If you have 10 hours for an ad, spend 8 on the hook.
Lesson: Fixing your hook is the fastest way to 5x or 10x your marketing without rewriting your funnel.
3. Because It’s Psychological Warfare
Hooks aren’t about clever words — they’re about how the brain works.
Hormozi designs hooks to trigger:
Lesson: A great hook forces your brain to close the loop. That’s why you can’t stop watching.
4. Because Most People Blow It
Most creators start with context — “Hey guys, so today…”
Hormozi starts with contrast — “If you’re working harder and still broke, you’re doing it wrong.”
Lesson: The wrong opening kills momentum. The right one earns permission to explain.
5. Because It’s the Only Part You Can’t Outsource
Offers, ads, funnels — you can delegate.
But the first 5 seconds?
That’s founder-level communication.
It’s the difference between being a marketer and being a market maker.
Lesson: The skill of grabbing attention = the skill of building empires.
So if you want access to our AI Agent built on Hormozi's top 100 hooks and also other top hook creators, like and comment 'hook' and I'll send over the details.
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5 Reasons Why Hormozi Obsesses Over the first 5 Seconds⬇️
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