Oct 16 (edited) • General Discussion 📚
To GIF or not to GIF – That is the question
Hey Guys,
Where do you stand on the great GIF debate?
I used to think GIFs were for kids, influencers, or anyone trying too hard to sound fun.
Then I joined Skool during Hormozi’s launch last year… and I finally got it.
Gifs aren’t decoration — they’re punctuation for emotion. They break the wall between “message” and “meaning.”
I even caught myself searching for new gifs just to see what came up when I typed random words like “focus” or “chaos.”(Trust me, you’ll go down that rabbit hole too.)
My partner at $100M Builders Club still thinks too many look “try-hard.” He might be right. But in a world of AI, automation, and templates… connection beats perfection every time.
So I’m curious
How do you express emotion in text without losing authority?
Do you love gifs, avoid them, or use them like seasoning — just enough to taste?
—Jerry J. O’Brien
AI-First Sales & Marketing | 100M Builders Club
🧊 The Ice Wall – “No GIFs. Ever. If it moves, it’s a distraction.”
😂 The Relatable One – “If there’s a funny Office or Schitt’s Creek reaction, it’s in my message within seconds.”
🤖 The AI Curator – “I literally ask ChatGPT for the perfect GIF before I reply.”
🧠 The Strategist – “Every GIF serves a purpose. Pattern interrupt. Emotional anchor. Done.”
🎬 The Chaos Agent – “If it moves, I post it. Context be damned.”
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To GIF or not to GIF – That is the question
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