Hey Guys, Following our call today. Here are the Notes. Let me know if you have any questions. You don’t have a lead problem. You have a conversation problem. 00:04:39 Once the engine is installed, conversations start within 48 hours. The constraint is contact, not creativity. Hyper-targeting beats volume every time. 00:04:39 You get to talk only to people you actually want to work with. No more spray and pray. Perfect message + perfect audience = absurd conversions. 00:06:19 600 CEOs → 75 paid attendees at $1,000 each. The story demonstrates what happens when you match ICP + timing + offer. One person made $80K in two months from two lists. 00:07:07–00:10:13 He didn’t change his business. He changed how he found and qualified buyers. The system builds deeply enriched profiles automatically. 00:16:01–00:17:49 It finds revenue, titles, social posts, values, and writes intros that feel human. This is the real differentiator vs Apollo/ZoomInfo. Local search flips live sales and event-building. 00:20:26–00:21:28 The chiropractor example: repeating a mapped route + 2-minute video → became the number one salesperson in Las Vegas. Company Tech Search = instant access to buyers running the software you sell. 00:24:43–00:26:42 For Veeam, Shopify, HubSpot users, etc. Reads the website schema, not job titles. Influencer Search lets you hijack attention ethically. 00:33:07–00:39:05 Find micro-influencers with real engagement. They convert because their audience trusts them. Agents work 24/7, filling your pipeline without touching anything. 00:39:57–00:40:46 Search → filter → summarize → intro → phone → CRM → nurture. Zero labor. Pure compounding. The AI voice agent already knows who it’s calling. 00:44:47–00:45:41 It recalls job history and context before speaking. This is what “AI salesperson” really means. Intent Search turns every website visitor into a lead. 00:47:42–00:50:47 Someone hits your site, accepts cookies, you get name, email, phone, address. This catches the 95% who never opt in.

Hey Guys, Quick reminder. Tomorrow at 3pm We are revealing the AI Client Engine. This is the combination of our collective 65 years of experience in Sales, Marketing, and AI, with elements of this engine live with over 2,500 clients worldwide. If you’ve been struggling with inconsistent leads or “nobody’s replying,” this session will show you the exact fix. Here’s what I’ll walk you through: • Confirm and update your Grand Slam Offers • Identify any further Bottlenecks you have in your business. • How the Engine finds and enriches leads • How it writes personalised outreach • How it keeps following up until someone responds • How to get your first flows live inside 7 days • How BuilderOS turns that into predictable growth If you want a clearer, more consistent pipeline for 2025, you should be there. Here’s the link for tomorrow at 3pm: https://www.skool.com/100mmastery-5227/calendar?cv=list See you live. Let’s build. Jerry J O Brien

Hey Guys, The $80K Christmas Call Johanns story. He called me on December 21st. “You changed my life,” he said.“I want to send you a bottle of champagne.” I had no idea who he was. Three months earlier, his business had collapsed.His wife was telling him to drive Uber.He couldn’t pay his daughter’s school fees. Then he used the software. He searched for CEOs in the wealthy part of town.He searched for the real estate agents serving that same area.He built a simple site positioning himself as a buyers agent for high-net-worth clients. Then he made the offer:“I have more leads than I can handle.If you want them, they’re $2,000 each.” AI found 1,000 CEOs who invest in property.He emailed them three deals.Four hundred replied “yes.” Automation asked three questions.Each lead was instantly routed to real estate agents who paid for them. He sold 40 leads at $2,000 each. Eighty thousand dollars.Two months.From rock bottom to Christmas champagne. That’s the power of targeted conversations with the right people.

Hey Guys, Here’s the truth: You don’t need skills, followers, or a tech background to start generating leads every day. Most founders under $100K think they need a big audience or complicated funnels. They don’t. If you can copy and paste, you can run a simple AI engine that finds the right people, starts conversations, and creates predictable client flow. I’m running a short event showing exactly how this works, step by step. If you like this and want the details, comment 1 and I’ll send them over. Watch the video.

Hormozi says the hook is the sale before the sale. 1. Because Attention Is the Real Currency “You can’t sell what no one sees.” Lesson: The first 5 seconds decide if your ad, video, or message gets a chance to exist. 2. Because It’s the 80/20 of All Marketing “If you have 10 hours for an ad, spend 8 on the hook. Lesson: Fixing your hook is the fastest way to 5x or 10x your marketing without rewriting your funnel. 3. Because It’s Psychological Warfare Hooks aren’t about clever words — they’re about how the brain works. Hormozi designs hooks to trigger: Lesson: A great hook forces your brain to close the loop. That’s why you can’t stop watching. 4. Because Most People Blow It Most creators start with context — “Hey guys, so today…” Hormozi starts with contrast — “If you’re working harder and still broke, you’re doing it wrong.” Lesson: The wrong opening kills momentum. The right one earns permission to explain. 5. Because It’s the Only Part You Can’t Outsource Offers, ads, funnels — you can delegate. But the first 5 seconds? That’s founder-level communication. It’s the difference between being a marketer and being a market maker. Lesson: The skill of grabbing attention = the skill of building empires. So if you want access to our AI Agent built on Hormozi's top 100 hooks and also other top hook creators, like and comment 'hook' and I'll send over the details.