(Thanksgiving Week • Black Friday • Clark Griswold Energy Activated) What’s up, champions — Herschy here. I just finished an 11-minute impromptu Zoom, and what was supposed to be a simple “kick off Thanksgiving week” video turned into something way bigger than I expected. Before tomorrow’s announcement drops, I want you to hear this straight from me — because what’s coming next week is going to shift your entire agency trajectory if you’re paying attention. Let me give you the real, behind-the-scenes pulse of what just happened… Most of you are out here trying to juggle 14 tools, 19 tabs, and 6 half-built offers — hoping one of them magically clicks. And if you’re honest, half the time you’re building an agency in the dark, guessing how all these pieces are actually supposed to fit together. Review Snapshot… GBP Scanner… HighLevel… Reviewly… Boomerangs… Sales decks… Fulfillment… Onboarding… AI workflows… No order. No clarity. And that’s not your fault — no one has ever lined it up for you in a clean, chronological way that makes sense. That’s why next week exists. On today’s call, I hit a point that stung even for me: I can’t keep giving one-on-one time to everyone forever. You’ve seen it. Some of you have booked calls with me, gotten insane value, and walked away saying it changed your whole direction. But I realized something today: It’s time to stop trying to help one person at a time… …and start equipping the entire community at the same time. Because every single person in this group deserves to finally see the full picture. So next week, I’m hosting something I’ve been wanting to do for YEARS: The Agency Starter Kit LIVE. (ASK LIVE.) Hours with me. Over-the-shoulder walkthroughs. No tech overwhelm. No randomness. No missing pieces. Just the real order of how a modern AI-powered agency is built: Setup → Systems → Sales → Support 4 phases. Start to finish. Clean. Clear. Repeatable. And yes — I’m pulling back the curtain on exactly how I went from zero → six figures → $250K agency → SaaS → scalable MRR.

What’s up, everyone — Herschy here. Today’s the last day of the quarter, and tomorrow kicks off the final stretch of the year. I’m juggling client launches (including a brand-new five-figure site going live), a golf trip with a fellow marketer in 2 weeks, and planning some major plays for Q4. I want to share two big updates with you: 1. We’re Expanding to YouTube For the past few months, I’ve been dropping plays here inside Skool — things like AI Spotlight, AI Branding Blueprint, ReviewRush, and other systems that are working inside my agency. But here’s the truth: I can only share so much here. That’s why I’m expanding everything out to two YouTube channels where you’ll see: - Real-world client onboarding walkthroughs (like ReviewRush). - Behind-the-scenes footage of how I run campaigns for clients spending $200K+ per month. - Case studies of what’s driving 1,000+ demos/appointments per month. - The same agency-tested strategies I use daily… but with higher production value. 👉 Subscribe here so you don’t miss what’s coming: - Jeff Herschy Channel - Reviewly.ai Channel 2. The Express Launch System Over the last 6–8 weeks, I’ve been testing a framework I now call the Express Launch System. It’s designed to turn ideas into cash flow fast — anywhere from 72 hours to three weeks. - Venkat’s live case study: $8,764 in 2 weeks. - My Results: ~$78K in “bonus revenue” this quarter, on top of client retainers and software MRR. - Every single time I run it, it adds just under five figures with almost no extra overhead. And only a few hours of "work" for me. This isn’t theory. It’s exactly what I’m doing in real time. If you want me to package it up and open the doors for 24–72 hours so you can model it, drop EXPRESS in the comments. 📌 Final note: Q4 is here. The businesses that get focused and execute now will dominate through the end of the year. I’m going to keep sharing every tool, playbook, and system I can — but you’ve got to meet me halfway.

I went to a networking dinner meeting tonight and a guy was there who said he works with lots of lawyers and he sets up the LLM.txt file in their sites. He didn't go into the particulars, but I asked him what he charges and he said $1,000. Also said he's quite busy. And he prefers Wordpress sites. (I didn't ask why, except I think it's a good qualifier that says they probably have the login for their website.) While I was talking to him, another person there came up to us and joined in the convo. She said she's been getting a lot of traffic from AI but isn't sure why. She manages a store that's part of a franchise and they have a central IT dept that manages everything. The guy went to her site and didn't find an LLM.txt file there, so he was puzzled. He said he simply looks for an LLM.txt file and if they don't have one he offers to create one, and they start getting more traffic within a day or two. He said it's a really easy sale because everybody seems to have heard about it except ... SEO providers, who dismiss it as some kind of fad. Go figure.

EDIT - Listen to the second video - The AI Spotlight works. This is from a real world demo call. Early Bird - "Anti-Labor" Day Special is Live - https://jeffherschy.com/spotlight Original Post Below :) Last night I couldn’t sleep. My brain was racing a million miles an hour because I finally cracked a problem I’ve been wrestling with for months. By 11pm I was up, scribbling notes, writing outreach copy, and even buying a new domain. By 1:45am, I had the bones of a brand-new system that changes the game for agencies and local businesses. I’m calling it AI Spotlight — built around AI SEO (what business owners call it) and Generative Engine Optimization (GEO) (what it actually is). Here’s the big shift: ✅ SEO = rankings in Google. ✅ GEO = visibility in ChatGPT, Gemini, Perplexity, Copilot, Siri, etc. SEO gets you found.GEO gets you featured. And I’ve finally found a way to deliver GEO as a hands-off, done-for-you service that takes 10 minutes to set up, and then runs automatically. 👉 I already have clients paying $250–$500/month for this. 👉 It comes with 30-day guaranteed results (AI referrals in analytics, or money back). 👉 I’ve paired it with a back-end monitoring system so you don’t need to mess with Google Search Console. This is a core + trend combo: reviews & reputation (core) + AI SEO/GEO (trend). It’s the perfect foot-in-the-door that makes business owners perk up, because they’ve heard about AI SEO but have no idea how it works. I’m putting everything together under the AI Spotlight brand and will be teaching it this Labor Day weekend as my “Anti-Labor Day” project. Want in? If you want access to this system — the same one I’m now offering in my own agency — type SPOTLIGHT down below. I’ll give you: - The setup process (10 minutes start to finish) - The fulfillment tools (done-for-you) - The monitoring/reporting system (no more guessing) - The exact cold outreach I wrote at midnight last night

Hey everyone — Herschy here. 👋 By the time you’re watching this, I’ll be at Universal Hollywood with the family (maybe screaming on the Jurassic Park ride, maybe just spilling ice cream on my shirt 😅). But before I left, I wanted to record something important for you. This past week I had the chance to step in and help a business that was basically flatlining. They were draining retirement savings just to keep the lights on. Within months, they went from barely surviving… to thriving. The lesson? 👉 Your business lives or dies on lead flow. If you can consistently put the right leads into the top of your funnel, everything else becomes possible: • Recurring subscriptions • Ascension offers at $1K–$5K • Even $10K–$50K deals when the timing is right And you don’t need a massive budget. I’m talking $5–$50/day. That’s coffee money compared to the ROI it can produce when the system is right. In this video, I break down: • The 3 things you can offer at the top of your funnel (reports, audits, or trials) • Why quick wins like reviews are the fastest way to build trust • How I structure my funnel from $99 → $1K–$5K → $10K+ services If you want me to share the deeper funnel training and the interview I recorded with one of the best ad experts in the game — just drop “ funnel” in the comments. Big things are coming this fall, including a live workshop where we’ll build your lead engine together. Stay tuned.