This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

Welcome, Prime Movers! You are now part of an exclusive community of driven, entrepreneurial minds who are not just aiming for success but are determined to change the world. This is our corner of the internet, a place where your ambitions are understood, your achievements celebrated, and your potential can be unleashed. In this community, you'll find a diverse group of high achievers who, like you, are pushing the boundaries of what's possible. Ready to dive in? Here’s your first mission… Unlock your Next Level by gaining 5 points so you can: - Create Posts - DM Members - Unlock HOURS of Courses Start by introducing yourself to the community below! This isn't the time to sit on the sidelines. It’s time to step up and take action. Here's how to do it: 1. Scroll down to the comment area and type an introduction to yourself. 2. Comment on 3 people's introductions. 3. Like 2 people's comments. Share a little bit about yourself and answer these questions: - Who are you? - What are you trying to sell (NO links or pitches)? - What has stood in your way of success? - Share an interesting, random, or noteworthy fact about yourself. PRO TIP: As you interact, you'll earn additional points which will unlock the ability to Post and DM other members, as well as potentially unlock additional gifts. Share - provide valuable support and climb the leaderboard to prove you are a Prime Mover. Get the FULL WALKTHROUGH of the community & what you can unlock here!

Happy Monday Prime Movers!!! Remember - the internet rewards execution. Every post, every reel, every funnel tweak has the power to put more money in your bank account. This week, we should all ask ourselves one powerful question before we take action ➝ “Will this move me closer to clients, contracts, or cash flow?” When the answer is YES, lean all the way in. Pitch the offer. Book the call. Post the video. Launch the funnel. Make the ask. We'll only shift markets when we take action with confidence. Momentum builds every time we choose to move forward. My #1 revenue-moving action this week - I’m rolling out my very FIRST sales-funnel to drive sign-ups (**wish me luck**). So let’s turn Monday into MONEY. Drop your #1 revenue-moving action for this week in the comments so we can celebrate and hold each other accountable.

Selling Online has officially STARTED!!! 🔥🔥🔥 Are You On Tonight's ROLL CALL!?! ☝🏻FIRST! Here’s how to join the call! 1. Make sure you Get Your Ticket!! 2. Log into the Event Dashboard with the email you purchased with. 3. Once it’s time, you’ll see a green button that says, “Join Zoom” on the left! ---> (if you have issues, DM @Aldo Peña here in Skool) ✌🏻SECOND! Tell me in the comments below… 1. Are You On The Pre-Session?! 2. Who You Are! 3. What Is The #1 Thing You're Hoping TO Take Away From The Next 3 Days!?! The next few days are going to be FILLED with a crazy-ridiculous amount of #overdeliver value! Tell us the TRANSFORMATION you're focused on getting using the 3 questions above and LET'S GO!!! Missed it? Grab your ticket for the Selling Online Event starting TOMORROW!!