here’s the trick 👇 Are your prospects scrolling? Scrolling past your LinkedIn posts, past your DM’s, past your emails. Well, it’s not because your content or offer isn’t good… It’s because your hook or headline isn't triggering them to stop. When you make a statement - the prospect's brain stays passive. "We’ll automate X workflow to deliver Y" → yawn… scroll. But when you ask a question - their brain must engage to answer it. "Are you losing X revenue to Y manual process?" → "Sh*t… am I?" That split second of thinking? That's what hooks them. Because you're triggering a cognitive reflex by forcing their brain to participate. And once they're thinking → they're reading. So start asking questions in your hooks and headlines to stop the scroll - it works. Don’t believe me? Well, you wouldn't be reading this right now if it didn’t… __ I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan 🤝

It’s not to “save time” Many AI Agencies don’t offer the outcomes business owners want… And they're left wondering why their calendars are empty. So let me explain: Business owners are not dreaming of ‘saving time’ or having an extra ‘10-20 hours a week’ They’re dreaming of what that time UNLOCKS for them. Why do they want to ‘streamline operations’ to ‘save time’? → They want to grow the business - not maintain it. → They want to work ON the business - not IN it. → They want to focus on bigger objectives - not admin tasks. So… offer these outcomes instead of ‘save time’. Because that’s what your AI solution unlocks. Another example… If you have an AI solution that automates the admin work for real estate agents… ✖️ The outcome you’re offering is not - “save 10+ hours per week” ✓ It’s - “stay focused on delivering a premium customer experience to close more deals” Why? Well… where do the 10+ hours your solution saves them go? So… offer that outcome instead of ‘save 10+ hours per week’. Your AI solutions unlock far more desirable outcomes than what you advertise. Sharpen your offer to what ‘saving time’ unlocks. It makes getting clients easy. __ I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan 🤝

(here’s the secret) Industries are all wondering the same thing right now: “What happens to businesses that don’t adopt AI?” While at the same time… AI service providers are fighting to differentiate themselves on features, speed, and price. But if you zoom out, what you’ll notice is - the ones who are landing big deals aren't competing at all. They’re just answering that question. When you describe what AI does → you're a vendor. You get shopped around. Compared on price. Forgotten by Tuesday. When you predict what happens without AI → you're an authority. You get listened to. Taken seriously. Signed. Because industries don’t care about the mechanics of automation. → They care about the cost of no innovation. And that concern? That's your opening. So shift your aim from selling to predicting. Here’s a template on how this looks: "According to [CREDIBLE REPORT] by [PREDICTED DATE] the [INDUSTRY] that still [OLD WAY] will face [CONSEQUENCES] compared to those who adopt [NEW WAY] using AI Automation." Sounds familiar doesn’t it? You see it in YouTube hooks, LinkedIn descriptions, landing pages, VSLs, etc. So take this positioning trick to land more deals too. Don’t sell automation → sell the cost of no automation. How you do that is with prediction. (reference this report - ‘Labor 2030: The Collision of Demographics, Automation and Inequality’) __ I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan 🤝

This works better 👇 I used to think marketing AI solutions like this was enough: "Tired of support tickets piling up? We can take that off your plate." Clean. Simple. Logical. But completely forgettable… Here’s why it’s weak: When you only identify the problem → you're asking your ICP to imagine how bad it is. But acknowledging a problem doesn’t drive action… FEELING it does. It’s the difference between mentioning pain and AGITATING it. When you make the pain so vivid, so damn unbearable, you force your ICP to seek relief from your solution. Here’s what this looks like for the customer support example: ✖️ Problem Only: "Struggling with customer support tickets piling up?" ✓ Problem + Agitation: "It's Monday morning. 47 tickets in the queue. Your team is already behind before they've had coffee. By Wednesday, you're apologizing to customers for 48-hour response times. By Friday, you're watching refund requests stack up because people gave up waiting." You feel that pull? It’s because you’ve put the ICP inside the pain. They’re feeling every minute of it. When you agitate the pain, your solution doesn't need to convince… It just needs to exist. Don’t stop at the problem → twist the knife with agitation. This will force your ICP to seek relief. __ I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan 🤝

(simple trick) When you offer an AI solution for $9k - prospects hear ONE thing and see ONE price. Then they compare it to: • Hiring a VA for $1k/month • Using a chatbot tool for $99/month • Duct-taping free tools together And suddenly your price feels too expensive. But the problem isn't your price… It's that you're selling bulk without showing the parts. When you itemise what they’re getting: The price doesn’t feel expensive because they're mentally adding up components worth more than that. Here's how this works… Don’t just present: "AI solution for $9k" Present: • Custom model training - $$ value • System installation - $$ value • Staff training program - $$ value • Monitoring dashboard - $$ value • 90-day optimization - $$ value Total value = $24,000 - for example Your price = $9,000 Now prospects aren't comparing you to a $99 chatbot. They're seeing $24,000 worth of deliverables for only $9,000. What a steal! (this strategy looks familiar to what Alex Hormozi & Sam Ovens always do for high-ticket product launches huh?) So here’s your move: 1. Audit your current offer 2. Break it into the components you deliver 3. Build value for each piece individually (what would this cost separately? How long does it take?) Present the itemized value first, then reveal your price. (side note - the parts should always add up to at least double the whole) That's how you counter price objections before they even surface. Value overage sells more than one-line offers. __ I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan 🤝