Here you go 👇 Ever been stuck in a content rut? You’re posting consistently, but it’s not hitting and generating leads. If so, then this post is for you. Here’s the thing: If you’ve delivered results for at least 1 client and your meetings are recorded, you’re sitting on a goldmine of high-converting advertising material. You have the discovery call, onboarding, check-ins, and testimonial. And without even realizing it, you’ve documented an entire journey. 1. Their initial doubts and limiting beliefs. 2. Their progress during implementation. 3. Their results at the end. This is ‘lifecycle advertising’ and it MURDERS. I’m sharing this with you today because an AI Agency owner I work with made a lifecycle post from her first client, pinned it to her ‘about’ section, sends connection requests, and now she’s getting leads every week. Just from capturing the key moments, stitching together the journey, and posting it. (if you don’t record your meetings install Fireflies now) Here are what the key moments should sound like for the lifecycle ad: 1. Discovery call - the doubt • "I'm worried about the integration with our current workflow." • "We've tried automation before it didn’t work." • "I'm not sure my team will adopt this." 2. Onboarding - the ease • "It's actually easier to use than I expected." • "I can't believe we got it live in 3 days." • "The team is already using it without me pushing." 3. Results - the outcome • “We’ve closed an additional X amount of revenue.”• “We’ve saved X amount on costs.” • “This is saving us X amount of time.” • “We’ve been able to achieve X from this solution.” From doubt to ease to success, you have the full transformation story. And if you’re offering AI transformation or positioned as an AI transformation partner, then this is how you advertise it properly. Your advertising gold mine is in your meeting recordings. ___ I hope this helps, Dan 🤝

(just copy them) 6-Figure AI Agencies are pitching the exact same benefits as you. Same speed. Same accuracy. Same ease. It’s all the same. Yet their version lands harder, sticks longer, and closes more… What are they doing differently? It’s pretty simple → they’re connecting their core benefits instead of listing them. And why I’m sharing this with you is because it helped an AI Agency owner I work with land two 10k-12k deals last month. (while competing with other AI Agencies) So let’s break this down together so you can benefit from it too… When you list your core benefits separately, your prospects process them as independent claims. This is a problem because each one gets evaluated and doubted on its own. But when you connect them, you create an impact far greater than their logical sum. Speed becomes the reason accuracy works… …Accuracy becomes proof that speed matters, and so on. Each benefit reinforces the next, basically. That’s the shift. Here’s a simple example of what this looks like: ✖️ Instead of listing these benefits - "Saves time. Reduces errors. Scales with your business." ✔ Connect them - "Our system eliminates the time your team spends on data entry (time saved), which leads to zero manual input errors (accuracy gained), and when you hire your next 10 people, the system is built to handle their workload automatically (scalable)." Now your benefits are no longer a checklist that prospects can pick at individually… Because they work as a team, with each benefit leading to the next. Listing benefits dilutes impact. Connecting them amplifies it. That’s the shift when pitching the benefits of your solution. ___ I Hope this helps, Dan 🤝

(the hidden cost) An AI Agency owner I just started working with was struggling to get leads on LinkedIn… After taking one look at his profile, I spotted the issue in a second. His banner, in bright bold text, had the words: “Stop wasting time on what AI can do.” Paired with his about section and posts discussing how much time business owners lose without AI automation… Now, messaging along these lines is a problem… Why? Because you’re (unintentionally) shaming your ICP. If your messaging implies that your ICP is: • Inefficient, outdated, behind on AI, etc… You're attaching the problem to their identity. And the closer the pain is to their identity → the harder it is to convert them… So instead, dissociate the problem from them and make it EXTERNAL. Because taking the blame OFF your ICP makes working with you 10X more desirable. So, instead of saying they’re “inefficient” Say: “Your current systems can’t keep up with your workload” Instead of saying they’re “outdated” Say: “you haven’t had the time to look into automation with how much you’re constantly juggling” Instead of saying they’re “behind on AI” Say: “The industry's fast pace is difficult to keep up with” When prospects read this, you’ll have them nodding along, thinking to themselves: “man, this person really gets what I’m going through” And that's the moment they’ll want to work with you. So, tweak your messaging to ALWAYS make the problem external. (this is important to do on discovery calls too) Because when you separate the problem from the person → you remove the emotional tax of saying yes. Make it easy for prospects to say yes, and they will. ___ I hope this helps, Dan 🤝

Here’s what I told them… All the AI Agency owners I’ve spoken with want more clients. So let's start with the most common question I’ve asked them… Do you think a business owner has ever sat and thought: 1. “I need to seamlessly integrate AI-powered workflow automations?” 2. “I need AI-powered sales automation with CRM integration?” 3. “I need intelligent document processing with OCR capabilities?” The answer is NO. So why would it be your offer? Now, offering tech jargon is great when trying to sound smart on LinkedIn… But it’s TERRIBLE for sales. Because business owners don’t engage with what you DO → they engage with what they GET. They’re not buying your AI service. So don’t offer your AI service... They’re buying status, growth, and profitability. So offer status, growth, and profitability... ✓ Here’s what offering status sounds like: “Become a forward-thinking business owner with AI in 2026” ✓ Here’s what offering growth sounds like: “We’ll take you out of working IN the business so you stay focused on the bigger objectives that grow the business” ✓ Here’s what offering profitability sounds like: “We’ll remove the inefficiencies draining cash to increase margins” Now, do you think a business owner would want any of these offers? Ahhhaaa… You see what I’m talking about now… And it’s got your tail wagging because you’ve got yourself a smoking hot offer. Take one of these and plug it into your offer and messaging. Then, you just need to get the right eyeballs on it. (aka - lead generation) Getting clients is easier than you think. Don’t overcomplicate it. ___ I hope this helps, Dan 🤝

you’re missing this one 👇 Every sale is an identity contract. When prospects invest in your solution, they're not just purchasing the problem you solve… They’re saying to themselves “I am this kind of person” So if your offer entails: “we work with struggling business owners…” ✖️ You’re offering a contract for struggling business owners… → They’re not gonna sign for that identity. But if your offer entails: “we work with forward-thinking business owners…” or “we work with ambitious business owners…” ✓ You’re offering a contract for forward-thinking or ambitious business owners… → They WILL sign for that identity. Same prospect. Same AI service. Same outcome. The only difference? The identity you're offering. Offer the identity they want, not the one they're escaping. Then they’ll sign for it. ___ I hope this helps, Dan 🤝