4d • General Discussion 💬
How AI Agencies lose leads…
(the hidden cost)
An AI Agency owner I just started working with was struggling to get leads on LinkedIn…
After taking one look at his profile, I spotted the issue in a second.
His banner, in bright bold text, had the words:
“Stop wasting time on what AI can do.”
Paired with his about section and posts discussing how much time business owners lose without AI automation…
Now, messaging along these lines is a problem…
Why? Because you’re (unintentionally) shaming your ICP.
If your messaging implies that your ICP is:
• Inefficient, outdated, behind on AI, etc…
You're attaching the problem to their identity.
And the closer the pain is to their identity → the harder it is to convert them…
So instead, dissociate the problem from them and make it EXTERNAL.
Because taking the blame OFF your ICP makes working with you 10X more desirable.
So, instead of saying they’re “inefficient”
Say: “Your current systems can’t keep up with your workload”
Instead of saying they’re “outdated”
Say: “you haven’t had the time to look into automation with how much you’re constantly juggling”
Instead of saying they’re “behind on AI”
Say: “The industry's fast pace is difficult to keep up with”
When prospects read this, you’ll have them nodding along, thinking to themselves:
“man, this person really gets what I’m going through”
And that's the moment they’ll want to work with you.
So, tweak your messaging to ALWAYS make the problem external.
(this is important to do on discovery calls too)
Because when you separate the problem from the person → you remove the emotional tax of saying yes.
Make it easy for prospects to say yes, and they will.
___
I hope this helps,
Dan 🤝
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How AI Agencies lose leads…
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