8d • General Discussion 💬
There are 2 contracts in every AI sale.
you’re missing this one 👇
Every sale is an identity contract.
When prospects invest in your solution, they're not just purchasing the problem you solve…
They’re saying to themselves “I am this kind of person”
So if your offer entails: “we work with struggling business owners…”
✖️ You’re offering a contract for struggling business owners…
→ They’re not gonna sign for that identity.
But if your offer entails: “we work with forward-thinking business owners…”
or “we work with ambitious business owners…”
✓ You’re offering a contract for forward-thinking or ambitious business owners…
→ They WILL sign for that identity.
Same prospect. Same AI service. Same outcome.
The only difference? The identity you're offering.
Offer the identity they want, not the one they're escaping.
Then they’ll sign for it.
___
I hope this helps,
Dan 🤝
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There are 2 contracts in every AI sale.
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