I go through bouts with marketing my company where I feel limited in how I can market. Home services aren’t sexy. They fill a need. So how many people are really gonna watch my Instagram posts about bugs and pest control? Who gets excited to see Green Machine pop up in their feed? Probably not many people. Maybe you feel the same way? Here’s my list of what ideas I use to get out of that funk. My marketing posts should be… - Are super entertaining - Show the craziest jobs - Show things going wrong - Are heartwarming - Create a new sense of urgency - Give back to the community - Give them something to do - Show your personality - Pull back the curtain on looking professional - Show the viewer how to do something themselves - Are something people would share - Include someone from another industry Try some of these! They make a big difference in how people view your business. I’ve got one more that worked EXTREMELY well for us. It got us exposure to 25,000 new REAL buyers last year. I’m talking warm leads. I’m gonna make a course to show you guys exactly how to do it. It takes you out of the home services category completely and puts you in the fun category, which makes your marketing more watchable and gets people engaged with your business. Keep your eyes open for a new course coming soon! Which of these did you like the best? Which ones are you already leveraging? Put it in the comments!

The more often we go out with our team and spend time together after work, the less negativity spreads within the team when they don’t like something. This also goes for spouses. As often as possible, invite your team’s spouse along to outings. Their spouse is their cheerleader when they’re having a tough time. Give their spouse something to cheer for and help them to like the business as well. If their husband or wife thinks that you are a good owner and likes that they get invited to things and can tell what kind of person you are and is friends with your wife or husband, when things get tough they will give you the benefit of the doubt. I made a post on Facebook about working hard and giving it. You’re all every day and you will be noticed and it was very interesting to see the response. So many people had negative things to say about their employer and how they were never noticed. Taking your team out is a great way for them to feel noticed and rewarded. It doesn’t have to be expensive either. -Breakfast at IHOP -Batting cage -Tickets to a baseball game -Bowling -Rent a movie theater and invite the entire family -Take them to lunch anytime you do a ride along -Bring their favorite drink when you meet them at a job -Watch the fights at Buffalo Wild Wings -Barbecue swim party at your house for families Pro tip: Bring your kid or spouse with you. Let your team get to know your family. It’s good for kids to see their mom/dad work. And it’s great for your spouse to know as many of your team as possible since you probably talk about the team with them at home. Plus it tightens the circle even more. And for this example, I got to write-off taking my kid to a baseball game. Win-win