Let’s say you’re standing in a lineup with your competitors. Everyone from your industry is there. Even the big guys. Then a customer walks up. He asks the first guy, “why should I buy from you?” The response: “We care about our customers.” Up to the next competitor. “Why should I buy from you?” The response: “We work hard at every job to get it done right.” Now it’s your turn. The customer asks… “why should I buy from you?” What do you say?? ——— Everyone says the same 2 or 3 things. And THAT is why you have to compete on price. Because the customer doesn’t know where your value is different. When someone asks, “why should I buy from Green Machine?” The answer is: We only use top grade products, we send out licensed experienced bonded and insured technicians in sick trucks to come service your home. They do it right the first time, the inspect for other issues you may not know about, they take a TON of notes so you don’t have to babysit, and we have real humans from Arizona answering the phones. Know your value. Know what you deliver. And communicate it to customers. Put it in your marketing, social media posts, website. Say it in the mirror 10 times a day. Tell your employees. Have them repeat it every day. Tell the world! Then when someone says, well I got 2 other quotes and they were both cheaper. You can respond with what makes you different and if that’s not what they’re looking for, then you can start taking things out to match the other quotes. Even better if they already know what makes you different and that’s WHY they asked you for a quote in the first place. So what makes you different? Put it in the comments!

I’ve been listening to the book “Sell like Serhant” and it’s got me thinking. What kind of mark do I wanna leave on the world? When people say my name, what thought will be attached to it? Until recently I’ve been working like a dog to get my machine built and I’ve never asked myself what my end goal really is. Don’t get me wrong, I’ve had TONS of goals along the way. But to decide who I’m gonna be in the face of everyone is an interesting concept. I know that I want to give love and be generous. I know that no matter the outcome, I will die empty. But I want to be someone who has inspired others to punch the scary stuff in the nose. Attack your fears and live beyond them. I disagree that we’re only born with two fears. The fear of falling and the other One I can’t remember. But I think we have a third fear. The fear of failure. It’s ingrained in us! We fear it because it means we’re going backwards. We fear how it makes us look. We fear lost time, effort, and money. We fear people will stop believing in us or think we are stupid because our dream didn’t work. We fear losing the ground we’ve gained. I want to inspire people to destroy their fears. Attack them like a fight. They will always come out of the shadows and try to derail your greatness, but if you have a plan and you are willing to try, the odds of your life being extraordinary are on the other side of the fear. That’s what I want people to say about me. He showed me how to be fearless and he showed me what was on the other side of courage. I saw opportunities and they took them because Cory showed me how to get back up. And that my friend is what I hope you get from this group. This is how you get back up. This is how you seize the day. These are the opportunities that will change your life. And I wish the best for you.

Have you ever tried to train a sales rep and you come up with only the same few ideas on what they need to be trained on? It can be hard to really show a training scenario without actually being in a sale. I decided that I want to improve my Sales Inspector’s production. I get the vibe that it’s easy for me to say what to do in trainings because when we train they’re all hypothetical situations and roleplays. But saying the things I say DURING a sale are hard for some people to do. So I decided to PROVE IT… So far, in 63 appointments, I have sold $82,360. My inspectors average 4.5 appointments per day. On 22 working days at this pace, I will have sold $127,400. Bring on the AI: I’ve been wearing this bracelet with an AI voice recorder called Plaud. It records my sales stops, and writes down everything that was said. It gives and executive summary, a full breakdown of the appointment step by step, and it separates who was talking. So it can tell if it was me, the wife, the husband, their kid, etc… What’s next: Once I’m done running a route for 30 days, I will have real, believable results to share with my team about what’s possible. I will have a detailed log of every sale. And I will take all of the transcripts to chatGPT to have it rip down a whole new playbook for my inspectors to train them with. Using my sales word tracks, tactics during the sale, questions that brought value, aces I used to close the sale, and how much time I spent building trust, educating, and closing the customer. This is an unpaid pitch for you to use Plaud to create a real sales manual and duplicate yourself in a way that amplifies your training. Your bank account will thank you 🙏

How are you currently getting most of your customers? 1️⃣ Google Ads 2️⃣ Facebook Ads 3️⃣ Referrals 4️⃣ Organic Marketing Which one is working best for your business?

I just scored an extra $210/month or $2,300 a year in permanent profit! I did it with principal #1 in my free course. I do this every 6 months, so the profit stacks up because I’m lowering a recurring bill. I’ve met business owners of all sizes that are not taking advantage of this instant profit maker. Don’t wait another day! The course is free!