I was doing some math sitting on the side of my bathtub 🛀 like I frequently do. And I decided, I want to increase my profit by 5%. So I started brainstorming things I could do to get there. Here are some ideas. Which ones do you think will work? Please add to my list! Some changes I could make the ad up to 5% Decrease my gasoline spend by 5% Increase technician efficiency to do 5% more stops Spend 5% less on chemicals, materials, and PPE Reduce payroll by 5% hire cheaper labor Reduce commissions by 5% Reduce sales incentives by 5% increase the number of sales opportunities by 5% Reduce Lead cost by 5% increase sales conversions by 5% reduce meetings by 5% Increase referrals by 5% Reduce overtime by 5% Reduce the cost to wrap Our trucks by 5% Let me know what you think!

I have found that some days it’s hard to get started or I have so many things to do my ADD kicks in and I find it hard to remember all of the things I need to do. To help me focus and stay on task, here are some things I do to limit wasted time. Please add to this list with your own hacks in the comments. 1. I keep lists in the notes app in my phone. I sort the list by task types. Urgent and important, not urgent but important, urgent but not important/Delegate, stuff I think I should be doing. Anytime I think of something that I need to get done I put it in the list. I referred to this list when I have free time or when I can’t get myself to decide what I should work on next. 2. My calendar is my rulebook. Every night when I plug my phone in, I sit and put things in my calendar. I go back to my list and see what is urgent and important that I should be working on the next day and how long it should take And I block off time in my calendar to make sure it happens. I use appointments for tasks with multiple steps or research or meetings. And I use reminders for quick tasks like a phone call. I need to make or things that are flexible on what time they get done, as well as short tasks that don’t take up a 30 minute timeslot in my calendar. 3. I set recurring alarms in my alarms app. I use the alarms for my goals. My first alarm of the day set the tone for my day because it’s labeled with my goal that I can repeat in my head all day. If there’s a meeting, I am regularly late for, I said an alarm five minutes before that meeting and label the alarm with the meeting name. If I forget to take lunch at a regular time, then I’ll set an alarm to remind me that it’s time to go to lunch. If my goal is to head home at a certain time, then I’ll set an alarm that repeats every day, reminding me to go home. One of the more important alarms is one that goes off every 15 minutes for me to track what I’m doing so I can see where I’m spending my time and or wasting my time. Then I can review it and look at what I need to delegate. 4. I take my list in my Notes app, my calendar as well, and show them to my management team. I asked them what they can help me on and allow them to pick tasks. They like to take them off my plate. This allows them to voluntarily be more valuable, and use their time more efficiently, as well as picking their strong suits.

You guys… Today is a filming day where I’ve gotta film a ton of content and it 10:30 and I’m already exhausted lol. And I still gotta wash my truck so I can put it in the videos and I forgot my microphone set up at the office. Gonna be a long day ha ha I don’t know how full time content creators do it!! I may need to hire a team in the near future…

January’s book is how to win friends and influence people. Who’s joining me reading the book this month?

I go through bouts with marketing my company where I feel limited in how I can market. Home services aren’t sexy. They fill a need. So how many people are really gonna watch my Instagram posts about bugs and pest control? Who gets excited to see Green Machine pop up in their feed? Probably not many people. Maybe you feel the same way? Here’s my list of what ideas I use to get out of that funk. My marketing posts should be… - Are super entertaining - Show the craziest jobs - Show things going wrong - Are heartwarming - Create a new sense of urgency - Give back to the community - Give them something to do - Show your personality - Pull back the curtain on looking professional - Show the viewer how to do something themselves - Are something people would share - Include someone from another industry Try some of these! They make a big difference in how people view your business. I’ve got one more that worked EXTREMELY well for us. It got us exposure to 25,000 new REAL buyers last year. I’m talking warm leads. I’m gonna make a course to show you guys exactly how to do it. It takes you out of the home services category completely and puts you in the fun category, which makes your marketing more watchable and gets people engaged with your business. Keep your eyes open for a new course coming soon! Which of these did you like the best? Which ones are you already leveraging? Put it in the comments!