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Owned by Cory

The Growth Lab

27 members • Free

This group is designed to help Home Service businesses grow from a one man operation to a multi-million dollar powerhouse.

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26 contributions to The Growth Lab
Time Savers
Buying back your time is important. We all spend time doing “what’s necessary” to keep our business running each day. What are your favorite 3 things you did to buy back your time?
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Hiring a sales rep
I have found that a really good sales rep will pay for themselves and maybe even teach you a few things. Not just a good one. A phenomenal sales rep. They come with experience and they may have a few tricks you haven’t seen. And if they came from a bigger company, they may have seen the service done differently or better than yours so leverage that employee’s knowledge to see if you could be more efficient or take on a new service. Sales is one of the easiest positions to manage. 1. Set their minimum quota based on sales from each month last year + 5%. 2. If they don’t hit that number, put them on a PIP. For the next 3 months they have to hit 80% then 90% then 100% of quota. If they miss a month, they get let go. 3. Set their commissions to grow AFTER they hit their minimum quota. Our reps are required to hit $50k. Once they hit their number, their commission grows only 1-2% at a time for the first 3 levels. And then it grows increasingly after that. This is to set the standard that at the minimum, you won’t make much money. But if you push past that you will make boatloads. This mitigates your risk and reserves a fat payday for the sales rep to the point when you can afford it. 4. Know when it’s time to hire your next sales rep. How many leads or appointments can one rep handle? What thresholds will you create so you have guidelines to make your next hire?
Hiring a sales rep
0 likes • 3d
@Lauralee Proudfoot There is so much a salesperson can do with their time. And if you hire an A Player, they will actually tell you what they should be doing with spare time. Here are some ideas though: - Running promotions - Calling all existing customers to get them to buy 2nd and 3rd subscriptions - Calling One Time customers when they are due for their next service - Calling past customers to re-engage them - Sending out texts and emails to your network to educate them on the services you offer - Posting in Facebook groups and social media and replying to DM’s answering questions and giving quotes - Calling HVAC, plumbing, and other Home Service companies to start referral partnerships - Shopping your competitors to check on pricing and hear new sales tactics - Asking customers for referrals on their block - Scheduling inspections - Calling upcoming services to remind them with more of a personal touch and giving an early opportunity for an upsell Would some of these would benefit your business?
0 likes • 3d
recurring pest control is where it’s at! Do you use a software like field routes? That will save you like I can’t even think of how much time. Just set people up for bi monthly or quarterly and tell him if they don’t want it, then they can just tell you they wanna skip or pushback or whatever but at least they’re on a regular cadence and you don’t have to reach out anymore. That will save you tons of time And then in the software all you gotta do is click notify and it’s gonna tell everyone two days ahead of their service that you’re gonna be coming out so it does all the communicating for you. Everyone is on recurring and it saves you a bucket of time. If you want more profit, you’ve got to put everybody on recurring services. Make everything a recurring service that you can possibly think of. People will pay it. Whether it’s corrective or preventative service services people want it. I think you’ll see your first large jump in revenue if you will put everyone on recurring and then automate the notifications and just go do the services. You’ll have more time for Services because you won’t be calling and notifying and you won’t have to plan it either because the software will tighten up your routes and keep everybody in the same neighborhoods done on the same days and you don’t have to do any of the thinking
Why did you join this group?
Good morning everyone! This group has been very quiet since it started. I would love to hear why you joined the group? What is it that you are looking for?
0 likes • Sep '25
@Jeremy Miller absolutely. I love this!
0 likes • 3d
@Lauralee Proudfoot Great job! 👏🏼 You are on the right path. And it’s very true. You can’t grow past a certain limit and your business isn’t very sellable until you aren’t doing everything. Build those systems, hire good people, train them right, and you’re on your way!
Objections: I need to talk to my spouse
This is the #1 sales objection I see across industries. The person in front of you defers their decision making powers to someone not in the room. Why would they do that? They don’t feel overwhelmed by the value, so they worry they are making a bad choice. So instead, they deflect to the need of a cheerleader. Does that cheerleader have all of the information? No. They weren’t there for your presentation. They won’t see the value, so it will turn into a price decision or brand recognition decision. If you find yourself having this objection frequently, it’s not them, it’s YOU. You are failing to build the value before the pitch. I’ll make a separate post on this. Let’s work on the objection itself. Method 1: Bring the power back Why are they the chosen one to be at the home during your inspection? Because they are the one who spends the money. They are the caretaker of the home. They deal with these things. Or the other spouse can’t be there so they have delegated. All of these reasons are the reasons why they ARE the decision maker. Re-empower them to make that decision. **Word track: “Ohh I get it. Well I don’t wanna leave you in a bad spot. I couldn’t expect you to repeat everything I just went through for your spouse. So let’s just make sure you can answer their questions. What questions do you think they will have? … (it always boils down to price and reputation, if it’s anything else - you didn’t do a good job in the education portion before the pitch) … Ok so it’s just the money? And if you’re not jumping on board right this second it’s probably because it’s higher than you were either expecting or hoping to pay am I right? Check the boxes close: Perfect now we’re getting somewhere. Look I’ve done this thousands of times and the most common thing that people are looking for are: -A thorough inspection -An expert that can 100% solve their problem -A mom and Pop shop because you’re spending your money locally and you get better customer service -A place with a human that answers the phone
0 likes • 3d
@Lauralee Proudfoot We cover about 2 hours in each direction. I’m glad you have that type of ability to close sales over the phone. There are a few companies here that do that as well. It does save time, and commissions if you are doing it yourself. Eventually you will Need to step back and those SOP’s will take a firm stand on how business is done. Good job getting those started 👍🏻
Monthly Book Club
Hey guys, one of my New Year’s resolutions is to read a book each month. So I’ve stacked a few favorites with some powerhouse recommendations in a reading list for 2026. Jan: How to win friends and influence people Feb: The Let Them Theory by Mel Robbins Mar: Home Service Millionaire by Tommy Mello Apr: Gap and the Gain by Dan Sullivan May: $100M Leads by Alex Hormozi June: Profit first by Mike Michalowicz July: The E-Myth Pest Control Aug: The 10X Theory Sept: The science of scaling by Benjamin hardy Oct: 10x is easier than 2x by Dan Sullivan Nov: The psychology of money by Morgan Housel Dec: The great game of business by Jack Stack Join me in reading a book each month and we can do a mastermind call at the start of the following month on the first Friday of the month. I’ll put it in the calendar to do a Live Call. Let grow out minds and our bank accounts this year!
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Cory Hodnett
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32points to level up
@cory-hodnett-6232
I own a Pest Control Company that has grown faster than more than 90% of our competition. I love talking business and helping others.

Active 12h ago
Joined Aug 21, 2025
Gilbert AZ