16h (edited) • Marketing
Marketing Idea
I go through bouts with marketing my company where I feel limited in how I can market. Home services aren’t sexy. They fill a need. So how many people are really gonna watch my Instagram posts about bugs and pest control? Who gets excited to see Green Machine pop up in their feed? Probably not many people. Maybe you feel the same way?
Here’s my list of what ideas I use to get out of that funk. My marketing posts should be…
- Are super entertaining
- Show the craziest jobs
- Show things going wrong
- Are heartwarming
- Create a new sense of urgency
- Give back to the community
- Give them something to do
- Show your personality
- Pull back the curtain on looking professional
- Show the viewer how to do something themselves
- Are something people would share
- Include someone from another industry
Try some of these! They make a big difference in how people view your business.
I’ve got one more that worked EXTREMELY well for us. It got us exposure to 25,000 new REAL buyers last year. I’m talking warm leads. I’m gonna make a course to show you guys exactly how to do it. It takes you out of the home services category completely and puts you in the fun category, which makes your marketing more watchable and gets people engaged with your business. Keep your eyes open for a new course coming soon!
Which of these did you like the best? Which ones are you already leveraging? Put it in the comments!
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Marketing Idea
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