The web hit a wall. Cloudflare — the backbone for roughly 20% of the internet’s traffic — went down and took major platforms like ChatGPT, X and a bunch of others offline for hours. This matters for us in organic growth and content because the internet isn’t just a channel… it’s our platform, our distribution, and our audience gateway. ➡️ When the pipeline breaks, so can your reach. ➡️ When infrastructure fails, your “publish now” moment loses power. ➡️ But when it works — it works at scale, global, instant. Here’s what to plug into now 👇 🔍 Why it matters for organic builders ➡️ If your content, funnels or automation live “out there” (online), you’re dependent on the internet’s stability. ➡️ Systems break. Infrastructure fails. But your consistency can still win if you adapt. ➡️ Outages reinforce the value of multi-channel output, cached assets, and owning parts of the stack you can control. ⚙️ How to turn this into your advantage ➡️ Plan backup content or delivery methods for when main platforms glitch. ➡️ Build assets that don’t rely on “live internet” moments — downloadable, repurposable, resilient. ➡️ Use this to remind your audience: “We’re still here, still publishing, still owning our channel.” That credibility builds trust. 🌐 The bigger truth We rely on the internet like we breathe. But outages show it’s still made of pieces. If you pair platform dependence with zero fallback — you’re vulnerable. If you pair platform power with durable networks, you’re unstoppable. 🗣️ What you do next Have you experienced a platform or infrastructure glitch recently (even a mini one)? Drop it below and tell me how you handled it! Are you thinking about a backup plan for your content delivery now?

Won't say exactly where... but just seen a MASSIVE Skool community selling a masterclass and massive conversation thread on best times to best on Instagram.... Instagram natively shows you your followers most active times on platform within professional dashboard - use this to sync your schedule! For those on a quantity > quality structure to start... use the times you're already thinking! Evenings: people have more free time Weekends: greater user numbers on platform Easy! Don't overthink or overcomplicate this - your content will perform if it's worthy! r🚀

Big news this week from Mosseri and the Instagram team... they’re officially testing the ability to schedule Stories in-app. Until now, you could only schedule Reels inside Instagram, but Stories? You had to rely on Meta Business Suite or third-party schedulers. That’s about to change. 📅 You’ll soon be able to set a date and time directly in the app and your Story will automatically post, synced to your device timezone. No more alarms, no more “did I upload that?” moments. Just plan your content for the week and let it run. 💡 For those of us focused on organic growth and consistency, this is a massive win. Here’s why it matters 👇 ➡️ You can pre-plan daily Story sequences, link pushes, or Q&As without needing to manually post each day. ➡️ It finally bridges the gap between Reels and Stories scheduling — meaning you can build full campaigns with timed Reels, matching Story drops and CTA alignment. ➡️ For agencies or businesses running multiple accounts, this saves time and removes the need for third-party tools. Within my wider agency, this is something I sink HOURS into every single day doing daily for clients, purely due to the creation and schedule limits, even with third party tools. This update is currently in testing (so don’t panic if you don’t have it yet), but if Instagram’s rolling it to creators now, it’s safe to assume it’ll be public soon. When it drops, make sure you: 👉 Build out a week’s worth of Story content that ties into your Reels strategy. 👉 Use your CTAs wisely — schedule a Story right after a Reel upload to boost conversions. 👉 Keep your tone consistent; automation doesn’t mean you lose authenticity. Stories have always been one of the most powerful organic tools for building connection and trust. Now, they’re about to become your most efficient too. Do you use stories?