The web hit a wall. Cloudflare — the backbone for roughly 20% of the internet’s traffic — went down and took major platforms like ChatGPT, X and a bunch of others offline for hours. This matters for us in organic growth and content because the internet isn’t just a channel… it’s our platform, our distribution, and our audience gateway. ➡️ When the pipeline breaks, so can your reach. ➡️ When infrastructure fails, your “publish now” moment loses power. ➡️ But when it works — it works at scale, global, instant. Here’s what to plug into now 👇 🔍 Why it matters for organic builders ➡️ If your content, funnels or automation live “out there” (online), you’re dependent on the internet’s stability. ➡️ Systems break. Infrastructure fails. But your consistency can still win if you adapt. ➡️ Outages reinforce the value of multi-channel output, cached assets, and owning parts of the stack you can control. ⚙️ How to turn this into your advantage ➡️ Plan backup content or delivery methods for when main platforms glitch. ➡️ Build assets that don’t rely on “live internet” moments — downloadable, repurposable, resilient. ➡️ Use this to remind your audience: “We’re still here, still publishing, still owning our channel.” That credibility builds trust. 🌐 The bigger truth We rely on the internet like we breathe. But outages show it’s still made of pieces. If you pair platform dependence with zero fallback — you’re vulnerable. If you pair platform power with durable networks, you’re unstoppable. 🗣️ What you do next Have you experienced a platform or infrastructure glitch recently (even a mini one)? Drop it below and tell me how you handled it! Are you thinking about a backup plan for your content delivery now?

Just answered the below question to someone within my DMs. Won't share the wider conversation for obvious privacy reasons. But I often forget how refreshing it is to not only discuss strategy with like-minded individuals, but also to practise what I preach to others. And it's something I'm really excited about going into next year, discussing business growth! The Q: "Interesting, I started two years ago. Didn’t know anything about this industry. What’s been your biggest challenge growing your business or has everything been a pretty straightforward path given your prior experience" Any business owner that tells you it's been straightforward is lying! 🤣 Anything that feels right but is hard to do is typically my sign that it's the next step forward for the business. My major growth factors have been networking and actually doing one thing at a time within a niche, rather than going broad and trying to do too much too soon. On a personal level, the main issue has always, and I think will always be, consistency. I'll have a couple of good days, mostly bad days, but as long as we're consistent, the business moves forward and continues to grow.

Saw this in a community and thought my response might be helpful to everyone in here. It's very clear at the moment that all social platforms are pushing short-form content as its primary, and will continue to do so for the foreseeable future. If you already post long-form content, make sure you're still doubling down on this short-form for maximum engagement! This doesn't go about saying Long-form is still the king in certain niches and target audiences. More on that coming soon! 🔜

Won't say exactly where... but just seen a MASSIVE Skool community selling a masterclass and massive conversation thread on best times to best on Instagram.... Instagram natively shows you your followers most active times on platform within professional dashboard - use this to sync your schedule! For those on a quantity > quality structure to start... use the times you're already thinking! Evenings: people have more free time Weekends: greater user numbers on platform Easy! Don't overthink or overcomplicate this - your content will perform if it's worthy! r🚀

Hi! Just met Ross and eager to push my business out on social media - I really don't understand it so excited to get busy in here. Any Welsh-based business owners or anyone in products drop me a message and let's connect.