The internet has been loud this week and Apple just added fuel to the fire with Apple Intelligence. If you missed it, Apple quietly dropped one of the biggest shifts we have seen in consumer AI. Every single one of their core apps is now supercharged with native intelligence. No gimmicks. Actual productivity features that slot directly into how every iPhone, iPad and Mac user already works. 🤔 Efficiency. Automation. Personalised creative support. And if Apple is making this the default for billions of devices, content is heading in the exact same direction whether we like it or not... Let me walk you through a few attached examples 👇 Live translations inside Messages. Someone texts you in another language and it auto translates in real time. Custom emoji creation. Type a description and Apple builds a personalised Genmoji on the spot. The average user now has a built in micro content studio in their chat app. I've tried this and it seems a bit gimmicky at the moment, but could evolve into something absolutely massive, especially for creatives 🚀 Instant image generation and editing. You can build visual concepts, clean up photos or create new imagery without ever leaving your Mac. Image Playground turns prompts into actual design assets in seconds. AI powered writing tools across Mail and Notes. Apple helps you rewrite, shorten, summarise or refine anything on your screen. Most people will unknowingly become 10 times more productive overnight 🧑‍🍳 Shortcuts now become intelligent too. Automations can be built with context. That means your device understands what you are trying to achieve and handles the workflow for you. Every screenshot you see below reflects one thing. Apple is not experimenting. They are all in. AI is about to become the default user experience for billions of people. You will use it whether you seek it out or not. Even on checkout, apple sells Apple AI as a key USP for $5k+ laptops... which is pretty nuts. Here is what that means for us 🚨

The web hit a wall. Cloudflare — the backbone for roughly 20% of the internet’s traffic — went down and took major platforms like ChatGPT, X and a bunch of others offline for hours. This matters for us in organic growth and content because the internet isn’t just a channel… it’s our platform, our distribution, and our audience gateway. ➡️ When the pipeline breaks, so can your reach. ➡️ When infrastructure fails, your “publish now” moment loses power. ➡️ But when it works — it works at scale, global, instant. Here’s what to plug into now 👇 🔍 Why it matters for organic builders ➡️ If your content, funnels or automation live “out there” (online), you’re dependent on the internet’s stability. ➡️ Systems break. Infrastructure fails. But your consistency can still win if you adapt. ➡️ Outages reinforce the value of multi-channel output, cached assets, and owning parts of the stack you can control. ⚙️ How to turn this into your advantage ➡️ Plan backup content or delivery methods for when main platforms glitch. ➡️ Build assets that don’t rely on “live internet” moments — downloadable, repurposable, resilient. ➡️ Use this to remind your audience: “We’re still here, still publishing, still owning our channel.” That credibility builds trust. 🌐 The bigger truth We rely on the internet like we breathe. But outages show it’s still made of pieces. If you pair platform dependence with zero fallback — you’re vulnerable. If you pair platform power with durable networks, you’re unstoppable. 🗣️ What you do next Have you experienced a platform or infrastructure glitch recently (even a mini one)? Drop it below and tell me how you handled it! Are you thinking about a backup plan for your content delivery now?

Just answered the below question to someone within my DMs. Won't share the wider conversation for obvious privacy reasons. But I often forget how refreshing it is to not only discuss strategy with like-minded individuals, but also to practise what I preach to others. And it's something I'm really excited about going into next year, discussing business growth! The Q: "Interesting, I started two years ago. Didn’t know anything about this industry. What’s been your biggest challenge growing your business or has everything been a pretty straightforward path given your prior experience" Any business owner that tells you it's been straightforward is lying! 🤣 Anything that feels right but is hard to do is typically my sign that it's the next step forward for the business. My major growth factors have been networking and actually doing one thing at a time within a niche, rather than going broad and trying to do too much too soon. On a personal level, the main issue has always, and I think will always be, consistency. I'll have a couple of good days, mostly bad days, but as long as we're consistent, the business moves forward and continues to grow.

Just digging through my Canva and found these fantastic Canva templates that we use to plug and play Meta ad campaigns for our e-commerce and service clients! These are proven to convert customers into leads. Feel free to use them however you like! Click here to claim FREE! (will update will new ones monthly as well!)