Scheduled Stories Are Coming!! 🚨

Big news this week from Mosseri and the Instagram team... they’re officially testing the ability to schedule Stories in-app.

Until now, you could only schedule Reels inside Instagram, but Stories? You had to rely on Meta Business Suite or third-party schedulers.

That’s about to change.

📅 You’ll soon be able to set a date and time directly in the app and your Story will automatically post, synced to your device timezone. No more alarms, no more “did I upload that?” moments. Just plan your content for the week and let it run.

💡 For those of us focused on organic growth and consistency, this is a massive win.

Here’s why it matters 👇

➡️ You can pre-plan daily Story sequences, link pushes, or Q&As without needing to manually post each day.

➡️ It finally bridges the gap between Reels and Stories scheduling — meaning you can build full campaigns with timed Reels, matching Story drops and CTA alignment.

➡️ For agencies or businesses running multiple accounts, this saves time and removes the need for third-party tools.

Within my wider agency, this is something I sink HOURS into every single day doing daily for clients, purely due to the creation and schedule limits, even with third party tools.

This update is currently in testing (so don’t panic if you don’t have it yet), but if Instagram’s rolling it to creators now, it’s safe to assume it’ll be public soon.

When it drops, make sure you:

👉 Build out a week’s worth of Story content that ties into your Reels strategy.

👉 Use your CTAs wisely — schedule a Story right after a Reel upload to boost conversions.

👉 Keep your tone consistent; automation doesn’t mean you lose authenticity.

Stories have always been one of the most powerful organic tools for building connection and trust.

Now, they’re about to become your most efficient too.

Do you use stories?

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