There's a market research protocol that took me 4 years to learn. I teach it in one week. And Garry has become a master in this protocol. He went from struggling to get just 4 clients... To 5-figure pay days running micro-webinars. (Micro-webinars of just 7-15 people) Lemme explain. Garry Regier thought he picked wrong. He was in optometry. Maxing out at 4 clients. Bleeding profit. Customer churn killing him. "This niche sucks," he thought. "Time to switch." But then? He became a student of MVP. Week 1 happened. And everything changed. We taught him something we call "Seeing the Market for the First Time." It's the skill most agencies will NEVER learn. Because they don't know it exists. Here's the problem: Most agencies sell a product. Facebook ads. Google ads. SEO. Email. Funnels. A laundry list of "services." They're trying to be everything to everyone. So they're nothing to anyone. Right? Their positioning is garbage. Their value is watered down. And their bank account reflects it. Garry did the opposite. He learned to see HIS market. Not guess. Not assume. SEE it. And when he saw it? He realized optometry wasn't the problem. His positioning was. So he built a productized outcome. Lean. Simple. Exactly what his clients actually want. Nothing else. And now? He runs micro-webinars. 7-15 people max. His show rate? Triple the industry average. His close rate? Triple the industry average. His pay days? 5 figures. From micro-webinars. Let that sink in. Here's what our students say after just Week 1: "I joined about 2 wks ago. I'm finishing up week 1 and I'm just " - Viviane Manuela Okorie "Welcome Viviane! I felt similarly after week 1!" - Mary Rogers And Jarem nailed it: "Once you figure out Week 1... You start seeing Week 1 EVERYWHERE!"

If I were starting from scratch today and wanted a niche that’s: ✅ Easy to grow ✅ High-margin ✅ Visually driven ✅ And fast to fulfill… I think cabinet refinishing could fit the bill. (But over thinkers might wait for something better) Anyway… Here’s why this niche works… …And why you’d probably ignore it and pick insurance or something. 1. 🎯 The Niche & Positioning Most painters and remodelers ignore this because it’s hard to get clients. But cabinet refinishing solves a massive emotional problem… And because it’s emotional… Homeowners will pay $2K–$5K to fix right now. And if you’re smart you’ll get a bigger visit here… It’s not the end game — it’s the entry point. There’s a natural ascension path built into this niche that turns a $3K cabinet job into a $15K remodel client over 6–12 months. Your agency isn’t just booking jobs. You’re controlling the gateway to the entire home improvement journey. That’s the positioning most agencies miss. 2. 💡 The Strategy The biggest mistake agencies make? They try to sell everything upfront. Cabinet refinishing works because the ads don’t need to close. They just need to start the conversation. There’s a specific offer structure that makes homeowners raise their hand without needing to “think about it.” And once they’re in the pipeline… There’s a backend strategy for every model if you get smart. Most agencies are one step away from 3x’ing their close rate… They just don’t know which lever to pull. 3. ⚙️ The System Three things make this entire model work: First: The ads. Easy. Visual-heavy… Emotion-driven… And “language targeted” with surgical precision. Second: The follow-up. Most are clueless. It’s not just about sending texts or emails. It’s developing a relationship, trust, and value they can see. And if you do it right… It’s the difference between 20 leads and 10 closed jobs.  3. 💰 The Offer Here’s where the rails come off… Like every time. Most agencies either: Sell a whole bunch of fancy features…