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Christian Howes

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65 contributions to Daily Email House
Price increase promo?
The last few days, I've sent emails to my list offering to help people run a 36-hour promo. A few specific requirements for that promo: 1. An offer you've promoted often, and your list knows about and wants, but hasn't pulled the trigger on 2. A price of $300+ It was surprising to me how many people who raised their hands only had offers in the $27-$57 range. If you want to make more money with your email list, an easy thing you can do today is to raise your prices, because: 1. If the top thing you sell is $27 instead of, say, $297, it takes 11 more buyers to make the same money 2. Selling a $297 product is NOT 11x more difficult than a $27 product, and in many cases it can actually be easier 3. Your overall positioning is way better if you offer something at $297+ rather than if you simply sell $27 offers On that last point: Imagine paying somebody $2k/month for coaching if they only sell a $27 offer. It's possible you might decide to do so, but to me at least, the price disparity immediately puts questions in my mind. On the other hand, imagine paying somebody $2k/month for coaching if they repeatedly sell a $500 course. $2k in this case immediately sounds affordable, and if anything, I'd be willing to pay more and I'd still feel like it's a good deal. So how do you raise your prices and reap the benefits? As with everything else, you start with what you've already got. In other words, simply raise the prices of an offer you already have. You don't have to go to $27 to $297. Any kind of a meaningful increase is likely to make you sales during the promo, and be good for business long term. So lemme ask you: Do you want to run a price increase promo this month? And not feel alone, not feel like you're going to screw things up, not wonder what to do? Vote away below. If we get enough people a-voting, we can make a challenge out of it and run it together.
Poll
15 members have voted
Price increase promo?
2 likes • 6d
I’m interested in experimenting with this challenge if I can figure out how to squeeze it in among my other scheduled promotions this month.
Where do you find great* affiliate offers to promote?
A couple days ago I was talking to @Kevin Hood and he asked: "What are your criteria for offers that you're looking to help promote?" My criteria for affiliate offers are pretty damn simple: 1. A real problem that people on my list have 2. A sexy new solution 3. Proof Those 3 points pay off the (*) in my headline above. And now that I think about it, you can add to them a fourth point: 4. A price/proposition that a) makes it likely my audience will actually want to buy and b) makes it worth my while to promote (Put all those four points together and you happen to get the Bencivenga Persuasion Equation.) The trouble is, it's been almost impossible for me to find affiliate offers that really satisfy all 4 of these criteria, or at least to find as many as my audience has an appetite for. I've tried to fix this in various ways, the most effective of which have been: 1. Networking like a beagle at the dog park 2. Starting a community of list and offer owners with the explicit purpose of finding new affiliate offers to promote (ie. starting my own dog park) 3. Working with offer owners on repackaging and repositioning their offers in a way that I know my audience will respond better to (err... I've run out of dog analogies) But once again, too little, too rarely. So I'm curious: Have you promoted an affiliate offer that worked out great for you? If so, where/how did you find the offer?
2 likes • 11d
Things that I use. Like Maliha said. If I actually use it, and it actually gets me benefits, then I feel more inspired to promote it. Although it does require for me to promote it that my audience actually needs that thing too. But also what I’m experimenting with right now is offering something in addition to the affiliate promotion itself. For example, right now I am typing this using voice dictation because of an injury. Due to this injury in my right shoulder, I needed a new way to type things. So I found this AI tool that actually is useful for me in sending one-to-one emails because it integrates with my email so I can simply dictate to it and then ask it to put together my one-to-one outreach email and save it as a draft in my email folder. I’m not using it right now because I’m just typing into the school platform but if I did use it my crappy writing would be transformed into elegant and articulate writing 😊 inserted here. Anyway, this tool is allowing me to do at least 10 meaningful one-to-one sales emails every day, which is my current all in strategy for improving my business. And since I love the tool and actually use it, I started promoting it as an affiliate. But I’m offering something extra, which is to teach people how I use it. And the tool actually does a lot more things, but I only use it for one thing and anybody who’s interested in it can learn that one thing on a short zoom call or whatever. If you are apply this to promoting kit, you might say that anyone who signs up for kit can get your top three tips for how to make the use best use of it. Or your top three set up principles. But not just a bonus course of yours. Something that would actually help people implement and get to the first stage of success of using kit. By the way, that’s why I’ve never promoted kit, both because I don’t think my audience will use it, and because I don’t consider myself enough of an expert on how to get people up and running with kit. But I imagine you could help people in the beginning stage of kit to actually use it. And again kit has so many things you can do with it. But if you just teach one or two of the most valuable ways to use it for you, it could be really cool. For example, one of the ways that I use kit is for its products, and specifically for the checkout pages and upsell functionality. I don’t think most people use it that way. But the way that I use it actually helps me, so I would teach that specific thing to the people who buy through my affiliate link. Sorry for the sloppy writing I am injured. It’s the best I can do.
Partner-, client-, or customer-getting riddle
UPDATE: This riddle has been solved. @James Harrison got it in the comments below. But before you go and read James's answer, I highly recommend reading the riddle yourself, and thinking about it a bit, and trying to figure it out on your own. The answer, whether you figure it out or read it later, will be much more useful to you that way. ============== I just got a guy with an email list of 99,000 people, mostly buyers... ... and a proven $10k offer, plus a stable of lower-ticket products... ... say he's interested in handing over his list to me for me to monetize for him, via auction or in some other way. Maybe nothing will come of this. Still, I'm posting it because I'm chuffed about the possibility. Plus, I'm posting it because there's a lesson here that's relevant to you if you have an email list, and if you are looking for partners, clients, or customers. Do you want to guess how this guy and I started talking, and what I did to get him to express interest in working with me? I'll tell you this: - I'd never heard of this guy until two days ago - He didn't come via the "refer me your copywriting client" campaign I ran to my email list last week - I did not send him any kind of cold outreach message - He did not send me any kind of cold outreach message - We didn't meet in a group, a mastermind, a bathhouse, or an orgy So? You wanna guess how this guy and I started talking, and how the conversation turned to partnership in a jiffy? Or you need more information? Ask away or guess away. The smallest bit of thinking about this today will make this lesson stick more in your mind, and increase the odds you apply it tomorrow.
2 likes • Feb 14
Ahh …. It’s all about the 1-1.. you pay personal attention to new qualifying subscribers. I love that. I guess this can be done on other platforms like Instagram as well- ie if someone likes a post or follows, one can learn about the person and reach out to start a friendly no pressure conversation. Congrats!
1 like • Feb 14
@John Bejakovic it’s kind of relieving to me that I’m not a complete loser if I can’t sell people 100% from broadcast emails. Feels like an affirmation that at the primal level we always want to remember 1-1 human to human sales conversations.
How would you follow up?
Hidden deep in a comment on another thread, @Maliha M reports on a potential partner who stopped responding. (Full details of the interaction below.) How would you follow up to get the guy talking again? Think a bit and write your best take in the comments below. Maybe we can help Maliha come up with a strategy she can test out and report on. But even sooner than that... A moment spent thinking now will pay you back if you ever want to find a list swap partner... an affiliate partner... somebody to sponsor your newsletter... somebody whose newsletter you can sponsor... a reader who can pay you $1k for an offer you're making etc. People drop off. At all points. For all kinds of reasons. Following up with them is a fundamental habit and skill. Here are the details of the interaction Maliha has had so far: ----- I left this message in a group recently: "Would anyone like to "sponsor" my newsletter, but instead of paying me with money, you hop on a Zoom call with me, and teach one thing to my audience in a quick 15-20 minute presentation? I will share this video in my tiny community... but I'll share your link (newsletter, lead magnet, or whatever you want) as a classified ad in my newsletter. What you teach must be relevant to my readers, of course. (Marketers, bloggers, newsletter writers, copywriters, and creators in general.) Let me know if anyone is curious!" ----- To which, and to my astonishing surprise, my favorite humor writer chimed in (didn't even know he was in that group!!!), and said: "I'm interested! I've been working on some ideas around “How to be funny” for exactly this kind of thing." ----- I took it to DM and gave him some details of what I expect, to which he wrote... a week+ later: "Hey Maliha, sorry for the delay on this. Sounds fun! I'd be happy to talk about easy ways/strategies to incorporate humor. Let me know what you're thinking as far as schedule etc." ----- To which I wrote back: "Don't worry about it. As for schedule, I'm pretty flexible. Just give me a couple of days and times when you're free and I'll make it work."
2 likes • Feb 6
I read this as that he was honest and transparent that he was busy, and that’s why he hasn’t replied yet. I would give him another week and then follow up: “how is your schedule on either of these days or times for the 20-minute humor tip (3 days and times”.
[Small Win Saturdays] What's yours for this week?
Riding on @Chavy Helfgott small win post... I wanted to ask, what's your small win for this past week?
2 likes • Jan 31
My win this week had to do with standing my ground with flaky customers and actually being rewarded for it. The backstory is that I agreed with 120 teachers last summer that they could pay whatever they wanted to purchase and own forever, a massive curriculum that I created. I spoke to each of them over the phone. I said you can pay what you want for this and I’ll even give you the product tomorrow, as long as you agree to tell me what you will pay for it within a few weeks and then pay what you said you will pay after that. Wouldn’t you know that more than 20 of these people flaked out and with one of them, I called them out and said you should honor your word. And they did and I received $1000 in my stripe account. Results are not typical.
1 like • Jan 31
@John Bejakovic thanks John. I’m reminded of somewhere where you have written before that one of your qualifications for working with or investing in people is that they are “serious”. I suppose this relates to your 120 hand razors. One of the assumptions that I have made is that doing so-called B2B with teachers would solve this problem out of the gate. Because teachers are held presumably to a high standard, a professionalism and ethics. But this assumption was clearly wrong. We can find unserious people everywhere. You find all types of people everywhere. #LessonsFromTheJoint.
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Christian Howes
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@christian-howes-9396
Music educator

Active 6d ago
Joined Dec 23, 2024
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