ChatGPT's response, pretty good I think: "When you encounter the objection, "I don’t need it; we get enough business through word of mouth," here’s how you can navigate it: 1. Acknowledge and Validate Their Point Show understanding to lower their defenses: “That’s fantastic—it sounds like you’ve built a strong reputation locally, and that’s a huge asset for any business.” 2. Highlight the Opportunity, Not a Deficiency Pivot to explain how an online presence complements their existing success: “The great thing about word-of-mouth is that it often leads people to look you up online. When they can’t find you, though, they might move on to someone else. A simple Google page or website could make sure you’re catching every opportunity without needing to chase it.” 3. Use a Thought-Provoking Question Encourage them to think about potential missed opportunities: “Out of curiosity, do you think there might be potential customers who hear about you but decide to go with someone else simply because they can’t find you online?” 4. Offer a Low-Commitment Solution Position your service as an easy enhancement rather than a reinvention: “It wouldn’t need to replace what you’re already doing; it’s more like putting a signpost online so people who’ve already heard about you know exactly where to find you.” By combining validation, opportunity framing, and thought-provoking questions, you can overcome this objection while keeping the conversation positive and engaging." Don't want to sound like a robot, but its certainly better than sounding clueless!

@Steven L. It’s usually “we already get enough bookings”

Personal take from someone who has no experience or knowledge, just my thoughts in case they help lol... I would start with Hey (name), you doing anything exciting right now? (I guess to sound completely different from other callers and at the same time know if they're free to talk) Them - No... who's this? Sorry, my names Mia, I know this is a bit random on my end, I just wanted to give you a call as I've been speaking with a lot of companies similar to yours and I was just curious, how are you currently managing security challenges like [insert relevant pain point/problem you solve]? I'm also new to this, I'm sure others will have much better advice but is just how I'd tackle it

100% with you on this one, can be very difficult to keep consistent

20, Brit, avoider (shamefully lol) Recently started an agency so need to do cold outreach, it’s something that’s completely new to me so finding it a massive struggle. Wanting to build my agency then peruse a career in sales. Happy to be here :)