CELEBRATING THE START OF A NEW MONTH CYCLE - FRESH START! 30 DAY GOALS AHEAD - HERE WE COME!

“I am told by people all the time that they simply do not have time to read and listen to all the material they have purchased or subscribed to. But time is democratic and just. Everyone has the same amount. When I choose to read with my mid morning coffee break and you choose to blather about trivia with friends, when I choose to study for an hour sitting on my backyard deck at day's end - but you choose to watch a TIVO'd American Idol episode, we reveal much. When someone says he does not have the time to apply himself to acquiring the know-how required to create sufficient value for his stated desires, he is a farmer surrounded by ripe fruit and vegetables, whole grains, and a herd of cattle on his own property who dies of starvation, unable to organize his time and discipline himself to eat.” ― Dan S. Kennedy

If you're starting from zero, how will you proceed to become the next 2 comma club award winner?

"Always enter the conversation already occurring in the customer's mind." - Dan Kennedy This quote emphasizes the importance of understanding and addressing customer needs and desires in your marketing and sales messaging.

LINCH - A ledge or piece of projected ground ORIGIN - Old English lynis LINCHPIN DEFINITION - 1. a person or thing vital to an enterprise or organization. 2. a pin passed through the end of an axle to keep a wheel in position. ORIGIN - Old English lynis (in the sense ‘linchpin’) + pin pin ---- Old English pinn, of West Germanic origin; related to Dutch pin ‘pin, peg’, from Latin pinna ‘point, tip, edge’. Linchpin - - -Another source definition - Definition: A pin that holds a wheel on a carriage or other mechanism.  - Metaphorical usage: A crucial element in a complex system. "The linchpin of the company's success is its customer service."  - Etymology: The word "linchpin" was formed by adding "pin" to "linch".  PRIME MOVER MEMBERSHIP BOX ARRIVED WITH - FANTASTIC PRIME MOVER TEE-SHIRT - THE LINCHPIN book by Russell Brunson (some dude who likes funnels) AM I SUPPOSED TO DO a 360 degree full transformational shift from just reading 3 tiny paragraphs? MY ENTIRE LIFE HAS CHANGED AGAIN - FIRMLY APPLYING LINCHPIN TO MY BUSINESS MODEL NO RESERVATIONS (no doubt - zero hesitation) What 3 tiny paragraphs did I read? Foreward to Linchpin -- by Steve J Larson Topic - RUSSELL'S VERSION OF VALUE LADDER ( not the general internet version!) "...take a moment to turn up the "real talk" dial and lean in a bit, because NOT creating and focusing on continuity in my early business life IS THE SINGLE GREATEST BUSINESS REGRET I HAVE. No contest. How I wish I had done things differently" "The LInchpin (continuity program model) is the difference between having an actual business and having just one-off sales streaks" "I hope that as you read this book you see all the other business questions the Linchpin also solves. There's a lot"