CTA's Are How You Actually Get Results
You have to lead someone in your email copy if you actually want them to hop on a call or try your service. Too often too many people's copy is very vague and unclear and they wonder why they don't get results. Saying "I have a 50 step guide on how to XYZ... thoughts?" literally means nothing to nobody. What are they supposed to say to that? "Cool👍" We've all heard lead a horse to water, but can't make them drink, but YOU ACTUALLY HAVE TO LEAD THEM FIRST! What are the next steps... if you have a lead magnet cool... don't say "thoughts?" say "would you like this guide?" It gives a clear answer... either yes or no. Also have your CTA make sense, don't offer to take them out to lunch if you're in a completely different state. If you make the CTA clear and make the CTA make sense to what you can ACTUALLY deliver on then you'll see a boost in results.