Very unusual spikes in the metrics
On one of our clients' accounts there have been some huge spikes in the metrics. Initially it happened almost every week in a PMax campaign and now it's been happening at least once a month in a branded search campaign. The first few times it happened almost every week the PMax campaign where out of nowhere conversions, conversion value and other metrics would skyrocket compared to the average. We thought it was the client himself clicking on the ads and making test purchases, so we blocked his IP at account level. Even so, there were still these spikes and even outside of working hours, so we stopped using that campaign because of that and we were also restructuring the account. Now lately, in the branding search campaign, there have been abnormal spikes again and when you look at the data, it doesn't make sense. For example, on one day there were 3 impressions, 3 clicks, a cost of 0.03€, 41.76 conversions and an ROAS of 9,806,982.91%, between 6PM and 7PM. Another day, just over a week later, 3 impressions and 3 clicks again, 0.08€ cost, 28.42 conversions and an ROAS of 2,221,711.57%, between 9PM and 10PM. I don't know if this is related to some kind of bot, if it's the client with another IP address, some problem with the conversion tracking, or something else. I've also attached some screenshots. The first one with the blue line is from the pmax campaign. The second one only showing conv. and conv. value and with ROAS of 4,054 and the one with the metrics are from the branded search campaign.