We recently launched our latest collection and are running standard shopping ads for it. GMC shows no errors, billing is in order, but we're still seeing very few impressions—mostly from brand searches—despite a $100/day budget with uncapped max clicks. Any idea why this might be happening? The account has over 1.5k conversions.

Just wrapped up an excellent call with @KLee Terrazas over in our PPC Copilot group, who's doing incredible work with personal injury law firms! She shared a perfect case study of fixing a "poison" account with bad data and navigating the tricky transition to quality-focused campaigns. 🧩 The Challenge: Kaylee took over an account in January that was previously running on broad match with 800-1200 calls per month... but 90% were irrelevant! Despite "good-looking" metrics, the quality was abysmal. 💰 The Results: After restructuring the campaigns: - Call volume intentionally dropped from 800 → 150 monthly - Qualified leads increased dramatically - Sign-ups jumped from 4 cases in January to 10 cases in March! Key Action Items & Takeaways: 1️⃣ Budget Reallocation Strategy - Spanish campaigns were significantly outperforming English campaigns in ROI - Recommended gradually shifting budget from English to Spanish campaigns: Start by moving 50% of budget from underperforming English ($391 → $100) Monitor for 3-5 days before shifting remaining budget Split budget between two Spanish campaigns (DFW & El Paso) with 60/40 or 70/30 distribution 2️⃣ Experiment Testing Best Practices - Reviewed when to use Google's experiment feature vs. simple A/B testing - For landing page tests: Duplicate existing ads with different final URLs - For major campaign changes: Use formal experiments with 50/50 traffic split - Recommended cookie-based testing for faster statistical significance 3️⃣ Ad Copy Pinning Guidelines - Generally avoid pinning RSA headlines/descriptions - Exception: When running time-sensitive promotions that need prominent placement - Avoid "fluff" headlines just to fill all 15 slots (quality > quantity) 4️⃣ Client Communication Excellence - Create detailed tracking spreadsheets with qualification data - Implement intake form changes to capture lead quality metrics - Conduct weekly review calls with clients - Set proper expectations before making major account changes

Hey everyone — looking for some experienced eyes on a geo-fencing + Meta ads project. I manage ads for a multi-location RV dealership group. We have local RV shows coming up (fairgrounds / expo centers), and the goal is to: • Capture in-market RV shoppers at the show• Retarget them immediately after• Drive scheduled dealership visits / walkthroughs, not just leads What I’m currently thinking: - Geo-fence show locations during event hours - Build custom audiences from mobile location data - Run post-event Meta campaigns (Messages + Website) - Optimize for qualified downstream events (tour scheduled / showed) Where I’d love help from people who’ve done this at scale: 1. Best geo-fencing providers that integrate cleanly with Meta (or best workaround) 2. Recommended radius + dwell time settings for RV shows 3. How long you typically retain + sequence these audiences 4. Any gotchas with attribution, CAPI, or overlap with existing retargeting 5. Creative angles that work best post-show (“missed the show” vs “show specials extended”) If you’ve run geo-fenced event campaigns (auto, RV, home shows, expos), I’d really appreciate what worked and what didn’t. Happy to share results back with the group once we launch. Thanks 🙌