If you could start over in land investing, knowing what you know now, what’s the first thing you’d do differently? 👀 I’m learning a lot from the challenge and want to make sure I’m focusing on what actually moves the needle.

The instructions say post in the Week 1 Homework Thread.

Data doesn’t lie — but it will expose what you’re pretending not to see. Whenever I feel uncertain about the business, I go back to the numbers. They’ll always show what’s working, what’s not, and where I’ve been lying to myself. What’s the one KPI you check most often to know if your business is healthy (and why that one)?

First month scaling with a VA: 30,000 texts sent, 61 gross leads, 10–12 qualified, 1 contract (buyer lined up). Not terrible, but far from efficient. My qualification rate was under 20%, my texter pushed junk leads, and I wasted time comping low-motivation sellers. I fixed it by creating a qualification rubric, adding a 15-min daily lead review call, and setting a hard KPI: 1 qualified lead per 800 texts. Now the CRM is clean, the VA knows exactly what to push, and I’m only working warm leads. Goal this month: 3 contracts, higher average profit, and no wasted texts—track KPIs and let the numbers show you where the leaks are.

Weekly Q&A is 6:00 PM EST today | HEADS UP!