I have a confession! Most people don't know this, but i have a college degree in "Experience Design and Management" Most people have no idea what that means... at least not initially. Put simply: The skill of designing positive experiences for people! (the "management" piece is for business management classes like accounting, finance, IS, strategy, etc) So yes, i studied event design at college. It was a pretty cool and unique opportunity! But within the last few years since graduating (it's been 4 years now), sometimes I lose sight of the magic and possibilities of experience design Events are HUGE projects that require a lot of logistics, planning, and execution. I analyze venues to make sure they fit within budget or scour food menus to see how far I can stretch the food and beverage minimum... and sometimes it's easy to lose sight of the "art" behind it all Recently @Andy Monroe reminded me that we are experience designers first and foremost. That every event is a blank canvas, and although we've done a lot of things that worked well for previous clients, each new client is an opportunity to start from scratch creatively. That's why we renamed the community "IRL Event Studio" This is a creative hub for experience designers, not just "how to pick a venue" 🥂 So cheers to y'all, the designers, hosts, and creators here! Don't lose sight of your true purpose: designing experiences that can transform someone's life

Thanks for hopping on y'all! Here's the recording for everyone that missed it @Andy Monroe dropped some insane sauce about where events are going in 2026.. right around the 24 minute mark. If you're going to watch anything, watch that 🎅 Happy Holidays and thanks for an incredible year! BIG things coming in 2026 ✌️🎆

1 More Day! in 25 hours (9am pacific, 12pm eastern) we will be going LIVE to recap the year of incredible IRLs ‼️ If you weren’t able to host an event this year but are looking to do so in 2026, this call will be a great launching point! So come one, come all, and let’s unwrap your wins and lessons from 2025 See you soon 🛷🛷🛷

happy saturday :) i just posted a video on youtube where i break down our IRL event content strategy... ...the content captured at IRL events is arguably the most high-leverage, high-ROI strategy you can deploy since we started doing events back in 2020, we have been able to generate over $10 million in direct revenue from events, but if we included the indirect revenue generated from event content & marketing assets we created from event content, that figure would be MUCH higher i can't stress enough how important it is to have a solid content strategy in place when hosting in-person events enjoy the video, and feel free to drop any comments/questions down below👇

haha, i'm sure you have! we changed the name (and vibe) of the community! @Andy Monroe and I have been cooking behind the scenes, and while we're not quite ready for a full reveal, I figured a needed face-lift wouldn't be a bad thing to release early 😹 Let's quickly talk about the new name IRL EVENT STUDIO there's a wave of IRL magic happening on skool. it started with the Goose World Tour (which we were stoked to be a part of!) and it's spreading fast! community is truly at its best when it's in-person, but IRL events are hard work! It's not easy to whip something meaningful and transformational together, so we are setting out to make these events as easy as possible to plan and launch. We want this to be the hub for every skooler that wants to host/is hosting IRL events for their community! we've been in this game for years (i think we've done about 30 events now), so we feel an obligation and duty to help make it easy and special. If you know of other skoolers, friends, community owners, or anyone else that is bullish on events and their power, please invite them into the community! more updates to come soon!