Jeff runs a Skool community with weekly live trainings. Solid content, consistent schedule, and a growing audience. But when he went live, attendance was low. Out of 340 people in his community, only 10–15 would typically show up. That’s about 3–4% attendance, even when people said they were interested. After events, he’d hear the same things: - People forgot - They missed the notification - They didn’t see the reminder in time It wasn’t a content problem. It was a visibility problem. For his next webinar, Jeff added a digital wallet pass and invited people to save it to their phone. Within a week: - 87 people added the pass - About 25% of his community became Pass Holders For that webinar, he sent three reminders: - One the day before - One an hour before - One five minutes before with the live link The result: - 53 people showed up live - That’s 61% attendance from Pass Holders - Up from 3% overall attendance previously A few months later: - 300+ Pass Holders - Average live attendance around 120–125 people - Live sessions felt active instead of quiet The biggest change wasn’t just the numbers. With more people in the room, conversations improved, energy was higher, and Jeff made his first direct sales from a live webinar, including three $997 signups on one call. The takeaway: - People were already interested. - They just needed reminders they could actually see at the right time. - This is what happens when reminders move from crowded feeds and inboxes to a place people already look

Start with The Pass Blueprint to see how digital wallet passes actually work - How the pass looks to Pass Holders - How people add the pass to their phone - How notifications are sent - What the creator workspace looks like - How everything functions together If, after reviewing the Blueprint, you want your own digital wallet pass, you can upgrade to premium Once you do, you’ll schedule a call, and we will create and design your pass with you, making sure it’s ready to use for your live calls, webinars, and more

Whether someone shows up to a live call or webinar often depends on one simple factor: whether they see the reminder at the right time. Interest alone is not enough. People intend to attend, but intention fades when reminders are missed, seen too early, or lost among other notifications. Visibility changes behavior. When a reminder is seen close to start time, it reduces friction. There is less time to forget, get distracted, or second-guess whether to attend. The action becomes immediate. When a reminder is seen too early, it competes with everything else happening that day. It is easy to think “I’ll join later” and never come back to it. When a reminder is not seen at all, attendance feels random. Some people show up. Others do not. From the outside, it looks like a lack of interest, but the real issue is timing and visibility. This is why sending more reminders does not always lead to better results. Volume does not solve a visibility problem. It often adds to the noise. Live attendance improves when reminders surface at moments when people can act on them right away. Understanding how reminder visibility influences behavior helps explain why some live calls feel full and others feel quiet, even with similar audiences and similar content. In the next breakdown, we will look at when digital wallet passes make sense for live calls and webinars and when other reminder methods are enough.

Digital wallet passes work by creating a direct connection between a live reminder and a person’s phone. When someone adds a pass to Apple/Google Wallet, it becomes part of their device. There is nothing new to install and no account they need to manage. The pass simply exists alongside other things they already use on their phone. Once the pass is added, it can be used as a channel for reminders tied to specific timing. Instead of relying only on email, posts, or platform notifications, reminders sent through a digital wallet pass can appear directly on the phone lock screen. This changes where and when the reminder is seen. From the pass holder’s perspective, the experience is simple. They add the pass once. After that, reminders can be sent without needing to open an app, check a feed, or search for information. This matters for live calls and webinars because timing is critical. Even interested people miss events when reminders arrive too early, too late, or get lost among other notifications. Digital wallet passes do not replace existing reminder methods. They work alongside them. The difference is visibility at the moment when action is needed. Understanding how digital wallet passes function as a reminder channel helps explain why they are effective for live attendance and why they are not necessary in every situation. In the next breakdown, we will look at how reminder visibility influences behavior and why seeing a reminder at the right moment leads to higher attendance.

Have you ever gone live expecting more people, but the room felt quieter than it should? If so, you’re not alone. This community exists for people who run live calls, webinars, or events and want to understand why attendance can feel inconsistent even when interest is there. Most of the time, it’s not a content issue. It’s a visibility issue. Reminders get buried. Notifications get missed. Timing works against you. Here, we focus on understanding how reminder visibility affects live attendance and how different reminder channels, including digital wallet passes, are being used to help solve that problem. If live attendance matters to you, you’re in the right place