Jeff runs a Skool community with weekly live trainings. Solid content, consistent schedule, and a growing audience. But when he went live, attendance was low. Out of 340 people in his community, only 10–15 would typically show up. That’s about 3–4% attendance, even when people said they were interested. After events, he’d hear the same things: - People forgot - They missed the notification - They didn’t see the reminder in time It wasn’t a content problem. It was a visibility problem. For his next webinar, Jeff added a digital wallet pass and invited people to save it to their phone. Within a week: - 87 people added the pass - About 25% of his community became Pass Holders For that webinar, he sent three reminders: - One the day before - One an hour before - One five minutes before with the live link The result: - 53 people showed up live - That’s 61% attendance from Pass Holders - Up from 3% overall attendance previously A few months later: - 300+ Pass Holders - Average live attendance around 120–125 people - Live sessions felt active instead of quiet The biggest change wasn’t just the numbers. With more people in the room, conversations improved, energy was higher, and Jeff made his first direct sales from a live webinar, including three $997 signups on one call. The takeaway: - People were already interested. - They just needed reminders they could actually see at the right time. - This is what happens when reminders move from crowded feeds and inboxes to a place people already look

You would think that if people register for a live call or say they’re interested, they’ll show up But really. interest and attendance are two different things Most people want to show up. They plan to join. But that plan changes when reminders are missed, seen too early, or buried among everything else competing for attention. This is why live rooms can feel quiet even when there were lots of sign ups The problem usually isn’t motivation. It’s timing and visibility. If the reminder doesn’t show at a moment when someone can act on it immediately, they won’t take that action to join. Understanding this gap between interest and action helps explain why attendance often feels inconsistent, even when people genuinely care about the topic. This is part of the larger issue explained in Why Live Call and Webinar Reminders Get Missed, where timing and visibility play a bigger role than most people realize.

Start with The Pass Blueprint to see how digital wallet passes actually work - How the pass looks to Pass Holders - How people add the pass to their phone - How notifications are sent - What the creator workspace looks like - How everything functions together If, after reviewing the Blueprint, you want your own digital wallet pass, you can upgrade to premium Once you do, you’ll schedule a call, and we will create and design your pass with you, making sure it’s ready to use for your live calls, webinars, and more

Have you ever gone live expecting more people, but the room felt quieter than it should? If so, you’re not alone. This community exists for people who run live calls, webinars, or events and want to understand why attendance can feel inconsistent even when interest is there. Most of the time, it’s not a content issue. It’s a visibility issue. Reminders get buried. Notifications get missed. Timing works against you. Here, we focus on understanding how reminder visibility affects live attendance and how different reminder channels, including digital wallet passes, are being used to help solve that problem. If live attendance matters to you, you’re in the right place

They are most useful in situations where timing matters and reminders need to be seen close to when action is required. For example, live calls and webinars often rely on people showing up at a specific moment. Even interested attendees can miss an event if the reminder is seen too early, too late, or not at all. In those cases, reminder visibility becomes more important than reminder volume. Digital wallet passes make sense when: - Live attendance matters more than total registrations - Events happen at a fixed time - Reminders need to reach people without relying on inboxes or feeds - Existing reminder methods are being sent but not consistently seen They may not be necessary when: - Attendance is not time sensitive - People are already showing up reliably - Email reminders alone are sufficient - The event does not require real-time participation This is why digital wallet passes are best viewed as an additional communication channel, not a replacement for everything else. They add value when visibility is the missing piece, but they are not needed in every scenario. The goal is not to use more tools. The goal is to make sure reminders are seen when timing matters.