Jeff runs a Skool community with weekly live trainings. Solid content, consistent schedule, and a growing audience. But when he went live, attendance was low. Out of 340 people in his community, only 10–15 would typically show up. That’s about 3–4% attendance, even when people said they were interested. After events, he’d hear the same things: - People forgot - They missed the notification - They didn’t see the reminder in time It wasn’t a content problem. It was a visibility problem. For his next webinar, Jeff added a digital wallet pass and invited people to save it to their phone. Within a week: - 87 people added the pass - About 25% of his community became Pass Holders For that webinar, he sent three reminders: - One the day before - One an hour before - One five minutes before with the live link The result: - 53 people showed up live - That’s 61% attendance from Pass Holders - Up from 3% overall attendance previously A few months later: - 300+ Pass Holders - Average live attendance around 120–125 people - Live sessions felt active instead of quiet The biggest change wasn’t just the numbers. With more people in the room, conversations improved, energy was higher, and Jeff made his first direct sales from a live webinar, including three $997 signups on one call. The takeaway: - People were already interested. - They just needed reminders they could actually see at the right time. - This is what happens when reminders move from crowded feeds and inboxes to a place people already look