4d (edited) • 💡 Insights
How Digital Wallet Passes Work for Live Reminders
Digital wallet passes work by creating a direct connection between a live reminder and a person’s phone.
When someone adds a pass to Apple/Google Wallet, it becomes part of their device. There is nothing new to install and no account they need to manage.
The pass simply exists alongside other things they already use on their phone.
Once the pass is added, it can be used as a channel for reminders tied to specific timing.
Instead of relying only on email, posts, or platform notifications, reminders sent through a digital wallet pass can appear directly on the phone lock screen. This changes where and when the reminder is seen.
From the pass holder’s perspective, the experience is simple.
They add the pass once. After that, reminders can be sent without needing to open an app, check a feed, or search for information.
This matters for live calls and webinars because timing is critical.
Even interested people miss events when reminders arrive too early, too late, or get lost among other notifications.
Digital wallet passes do not replace existing reminder methods. They work alongside them. The difference is visibility at the moment when action is needed.
Understanding how digital wallet passes function as a reminder channel helps explain why they are effective for live attendance and why they are not necessary in every situation.
In the next breakdown, we will look at how reminder visibility influences behavior and why seeing a reminder at the right moment leads to higher attendance.
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How Digital Wallet Passes Work for Live Reminders
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