My answer: nope 🥲 Which is why I'm excited about hosting @Des Dreckett next Wednesday. A free masterclass called YouTube Clients on Autopilot - an opportunity to learn how YouTube search could become my new best friend and support my coaching efforts. Des will be sharing the exact system he uses to turn one video into a consistent client pipeline. I've created some videos. Spent hours planning, recording, editing... The only emails I've gotten are from cold outreach dudes selling me their YouTube programs. 🥲 So I'm looking forward to getting some guidance around lead generation on YouTube, especially as someone who only has 133 subscribers. YouTube Clients on Autopilot. Wednesday May 6. 8am EDT (New York) ~ 2pm CEST (Berlin) ~ 8pm AWST (Perth) Click here to add the event to your calendar. Will you be joining us?

There is a belief doing the rounds that short-form content is the fastest route to Skool community growth. Post Shorts. Stay visible. The members will follow. It sounds reasonable. It's not how it works in practice. Short-form content is a discovery tool. It can put your face in front of new people, and there is a place for it in a broader content strategy. But the viewer who watches a 30-second clip is not in a decision-making state. They are scrolling. They are not asking whether your community is worth their time and attention. That question gets answered somewhere else. Long-form video is where the trust transfer happens. When someone watches eight or twelve minutes of you working through a real problem, they are doing something different. They are evaluating you. They are deciding whether you know what you are talking about, whether your approach fits how they think, and whether the community you are building is the right room for them. That process takes time. Short-form does not give it to them. The creators who consistently drive Skool member growth from YouTube are not the ones posting the most Shorts. They are the ones publishing long-form videos on specific problems their audience is actively trying to solve. If you are using YouTube to grow a Skool community, this is exactly what we work on inside The Content Revenue Lab. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab

I ran this free masterclass in my community last week. 35+ attendees, and a lot of positive feedback. 𝐓𝐡𝐞 𝐟𝐨𝐜𝐮𝐬: 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐒𝐤𝐨𝐨𝐥 𝐜𝐚𝐥𝐞𝐧𝐝𝐚𝐫 𝐬𝐡𝐚𝐩𝐞𝐬 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐞𝐞 𝐲𝐨𝐮, 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐭𝐨 𝐮𝐬𝐞 𝐢𝐭 𝐨𝐧 𝐩𝐮𝐫𝐩𝐨𝐬𝐞. I'll be running it again today and tomorrow in: 1. The Content Revenue Lab by @Des Dreckett 8am EST - 2pm CET 2. Evergreen Foundations - 8am EST - 2pm CET After this, it'll only be available in my community's premium membership. Don't miss out! See you then?

So many Skool owners treat the calendar as an admin tool. Somewhere to drop a Zoom link so members know when to show up. What they miss is that the calendar is one of the first things a prospective member looks at when they land on your About page, and what they see there tells them more about your community than your bio does. An empty calendar signals a quiet community. A calendar full of generic "Q&A" and "hot seat" slots signals a community that looks like every other one. A calendar with a clear rhythm - anchor events, weekly drumbeats, and a mix of formats that match who you serve - signals that someone is running the place deliberately. The pattern matters more than the volume. Three well-chosen recurring events will do more for perception than ten random ones. And the order they appear in matters too, because members scan from the top. @Ben Sherry is coming into The Content Revenue Lab this Wednesday at 1 pm London time to go deep on this. He's breaking down the three patterns he sees in most Skool calendars, the features optimised calendars share, and which event types are worth keeping versus quietly retiring. If you run a Skool community, join TCRL and add the session to your calendar. The Content Revenue Lab is a free Skool community for professionals who want to use YouTube to grow a Skool community and monetise their expertise. Join here: https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab

If you run a Skool community and your members would benefit from learning how to use YouTube to grow it, I am open to coming in and teaching that directly. In return I am looking for experts who can bring value to the professionals inside The Content Revenue Lab. Members are in their 40s and 50s, most with senior professional backgrounds, building YouTube channels to grow communities and monetise their knowledge. The topics that land best are around content strategy, community building, monetising expertise, productivity, and anything that helps a busy professional make faster progress online. The format is straightforward. You teach something genuinely useful to my members, I teach something genuinely useful to yours. No pitch fests. No hard sells. Just two communities getting access to each other's expertise. If that sounds like a fit, join The Content Revenue Lab and send a message introducing yourself, your community, and what you would cover. https://tinyurl.com/TheContentRevenueLab Des Dreckett — The Content Revenue Lab