As I have been working on my course, I am learning about how we learn. Now there are more things that you can do to remember more, but I don’t want you to be overwhelmed. As Tony Robbins has said, “Complexity is the enemy of execution.” So here’s the one thing you can start doing to remember more of what you learn from Russell and the other Funnel Hackers. The secret is actively recalling what you read, watch, or listen to. This means we bring everything back to mind and write it down before we check the answers. One of the simplest ways to do this is to summarize watch you learn in your own words. Doing this will help you retain what you learn so that you don’t have to watch or read the same thing over and over again.

This week (during the Selling Online event) we talked about using hypnosis in your "One To Many" presentations... I thought I'd drop a link to a youtube video I posted a few weeks ago titles "Hypnotic Selling Secrets" and a mindmap of the presentation. This is one of the most fun things you can start mastering and weaving into your presentations! What was your #1 'Ah-Ha' about using hypnosis from either the Selling Online event... or from this video? Thanks!!! Russell

Hey guys! Such an honor to be here with you all and share this framework with you. I can’t overstate how impactful the Perfect Webinar has been on my business and especially what the 60 Second version has done for me. Here’s a free resource for all of you that will help you as you’re writing your scripts for your videos. Plus it includes some video shooting tips to make them look better. Can’t wait to see all your videos! Feel free to tag me (@ericthayne on any platform). I love to see them 👊👊 Let’s go PRIME MOVERS 🔥

Checking in! It’s been one full week since the event wrapped up and I’m curious to hear what you’ve all been working on. What’s one thing you’re proud of starting or even finishing since last week? 👇

YouTube analytics is a wonderful tool to dissect your hooks, stories, and offers. The feedback you get is invaluable. After joining this skool community, I mustered up the courage to start posting YouTube shorts every day. After only one week, it gave enough feedback to make the necessary changes to create engaging content. Here is watch I learned: Reach is how many times a video is shown in a feed or other feature on youtube. More reach means more potential for others to see it. Furthermore, there is a stat for how many people choose to view versus swipe away. This shows a ratio that tells you how effective your hooks are at getting attention or pattern interrupting. The engagement tab shows watch time, average view duration, and retention. Each stat is important for painting the picture of engagement. Watch time shows the accumulated time of all views. Generally, the higher is better. Though the ratio of views versus watch time is a better indicator. For example, a video could have lots of views with a decent number for the watch time, but if your view count is lower while your watch time is the same or higher, then it would mean your video is more engaging. Average view duration is the average of all views and how long they watched. Higher the better. The view duration also is referred to as the retention rate. Audience retention is a graph that shows the percentage of viewers watching at any given moment within your video. This graph is an overview of how engaging your content is, so it’s a wonderful stat to judge your performance. You can pinpoint where viewers are dropping off in your videos. This exactly where you need to evaluate and tweak. If your hook is ineffective you'll see a huge drop off at the beginning. If your story needs work your retention will be low. You can have the best offer in the world, but if your hooks and stories are performing poorly then you will always have less people to take action on the offer. If you have a high engagement, but people do not take action on your offer, then you need to create a better offer.