Why Most Agencies Fail in the SMMA Space:
With 3 years of experience in the agency space working as a media buyer, I can safely say that most agencies in the SMMA space fail because they focus entirely on acquiring more clients rather than delivering exceptional service. They are always after money instead of adding value to their clients' businesses, which ends up being a loss for them. As Alex Hormozi wisely puts it, "The more money you make other people, the more money you make." So if you are an agency, start focusing on high-quality service delivery which will not only ensure client retention but also make the way for organic growth through referrals and positive reviews.