Its deep!

This winter has been a hard one in our small Northwoods community. Over the past couple of weeks, three friends of ours have been involved in two separate life altering accidents. One friend was involved in a severe snowmobile crash a couple weeks ago and has been in the hospital with multiple injuries including bleeding on the brain. He has thankfully come out of the coma and is awake, but still isn’t able to speak yet. Last night, two more friends were struck by a car while leaving snowmobile races. One is currently in critical condition in an induced coma, and the other is recovering from a broken hip. These are good people with families who love them deeply, and right now those families are facing some very heavy days. If you’re the praying type, or someone who believes in sending good thoughts into the world, I’d be grateful if you kept them and their families in mind today. Sometimes life reminds us how fragile it all is. Hug your people a little tighter tonight.

Thank you again to everyone who showed up for today’s Traffic Madness: Turning Your Small Business into a Slam Dunk call with @Tim Adam from Pinterest SKool. It was so fun seeing everyone there and talking about ways to drive more traffic to your content! As promised, we spun the wheel with all of today’s participants… and the winner of the Visibility Promo Pack has officially been chosen! 𝐓𝐡𝐞 𝐰𝐢𝐧𝐧𝐞𝐫 𝐰𝐢𝐥𝐥 𝐫𝐞𝐜𝐞𝐢𝐯𝐞: ✨ A pinned post inside The Directory on Skool ✨ A 30-minute Visibility & Creative Session with me ✨ A Pinterest Pack with up to three pins designed to drive evergreen traffic to their posts... even after they’re no longer pinned and even if they don’t have their own Pinterest account. I’ll be reaching out to the winner shortly via DM to get everything set up. 👇 Check out the video below to watch the wheel spin and see who it landed on! Also, for anyone who wants to revisit the training or catch anything they missed, I’m currently working on the replay and will post it here in the community soon.

70% of women said that skipping this has a bigger impact on their day than sipping breakfast. What is it?

Most creators try to grow a community by constantly promoting the community itself. Post the link. Share the link again. Mention it in comments. 😯It rarely works well because people join communities when they already trust the voice leading it. That trust usually starts with content first. This is where Substack becomes incredibly powerful. 🛞𝐒𝐮𝐛𝐬𝐭𝐚𝐜𝐤 𝐚𝐬 𝐭𝐡𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐇𝐮𝐛 Substack works best when it becomes the home base for your ideas. Articles, videos, podcast episodes, and insights all live in one place. Instead of content being scattered across platforms, everything flows through a single hub. Each post becomes an asset that can circulate. That circulation is what creates discovery. When someone finds a helpful article, watches a short video, or reads a thoughtful insight, they begin to understand what you stand for and how you help people. That natural progression often leads them to want more interaction and deeper conversation. That’s where a Skool community fits beautifully. Substack creates the awareness and relationship building. Skool creates the human-to-human connection. 𝐖𝐡𝐲 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐆𝐫𝐨𝐰 𝐅𝐚𝐬𝐭𝐞𝐫 𝐖𝐡𝐞𝐧 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐋𝐞𝐚𝐝𝐬 People rarely join communities cold. They join after encountering content that resonates. Substack gives potential members a way to: • experience your thinking • learn from your insights • see how you approach problems • understand the transformation you help create By the time they encounter the invitation to the community, they already feel familiar with the work. The decision to join becomes much easier. 📌 𝐖𝐡𝐞𝐫𝐞 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐂𝐨𝐦𝐞𝐬 𝐈𝐧 Pinterest acts as a discovery engine for the content living on Substack. Instead of social media posts disappearing in a few hours, Pinterest pins function like bookmarks that continue sending traffic over time. Each Substack article can generate several pins. Those pins connect curious readers directly to the content hub. From there, readers explore the ideas, subscribe to the newsletter, and eventually discover the community.