Welcome to the 'personal development' section of our community. I find that it's often hard to get entrepreneurs to focus on their mindset, yet at the highest levels inside of my Inner Circle, where people pay me up to $250k a year for personal coaching, the #1 thing I'm doing w/ them, is focusing on their psychology. Success is 90% psychology, and just 10% tactics... so, the rest of the community is focused on tactics, here in this corner, we'll get focus on the only real thing that is keeping you from the success you deserve... your mindset. With that said, here are some quick links to where to go deeper on your mindset. 1st: Join The 'Secret of Success' Email Newsletter: https://www.SecretsOfSuccess.com/ 2nd: Join The 'SofS' Membership Site (and get Think & Grow Rich + 3 Other Gifts for FREE!) Watch The Documentaries: - Part #1: Bibliomania - Part #2: Oceans 7 Join Our Challenges: - Think and Grow Rich Challenge (Napoleon Hill) - How To Get Anything You Want Challenge (Elsie Lincoln Benedict) - Secrets Of The Ages Masterclass (Robert Collier) Get The Lead Magnets: - Magic Ladder Of Success Framework - 6 Human Needs Framework In this section of our community, please come and post what you're learning inside of the 'Secrets of Success' book club, the mastermind groups, and from your own personal study! I'll keep posting the cool stuff I'm finding in my treasure hunts here as well! Thanks! Russell Brunson

(and yeah… she’s the reason your kid probably knows what a “bop” is on YouTube 🤯) A few years back, I stumbled into this rabbit hole of kids' content online. I was looking at what kind of videos were blowing up—and there was this little girl, jumping in puddles, dancing in costumes, and breaking every algorithm known to man. 💃🧁📈 At first, I brushed it off… But then I saw the numbers. Billions (yes, with a “B”) of views. Tens of millions of subscribers. A brand empire so dialed-in, it would make most marketers cry tears of joy. So I did what any funnel-hacker would do. I reverse-engineered the whole thing. 👀 And guess what I found? Behind it all was Adley Kinsman’s brilliant mama—Jenny—and her dad Shaun, who are running one of the most viral, engagement-driven content machines on the internet today. But that’s not even the best part… 👉 This week on the podcast, we sat down with Adley Kinsman herself (yes, the actual Adley!) and her dad to uncover: ✅ The secret behind creating content that pulls people in like a magnet ✅ How they took family fun and turned it into a media empire ✅ The systems, rhythms, and value ladders they used to scale from “just posting videos” to monetizing across toys, apps, merch, and more ✅ And what you can apply TODAY—even if you’re not in kids content—to go viral with your message 🎯 If you’re building an audience…If you’ve got a story that the world needs to hear…And if you’re ready to grab attention like never before... 🚀 Go listen to this episode now:🎧 The Queen of Viral Content - Adley Kinsman on Apple Podcasts Let’s face it—traffic is the lifeblood of your business. And in today’s world, attention is the currency. Adley and her fam are masters at capturing it…Now it’s YOUR turn. Comment below if you’re tuning in, and drop your #1 takeaway after you listen. I’ll be jumping in to reply!

Well, I was bombing with my webinars, right… But I just kept on trying… The weird thing that happened is after I did it so many times and start seeing all the inconsistencies in the structure of my offer… Give me a second cause I’m trying to formulate what I want to say… But I want to say is putting it in the proper format and actually presenting it with the intended effect of someone actually purchasing at the end… Helped me to straighten out the fundamental flaws in approach to the whole thing… So I started just throwing out all these “HOOKS”… I was at my whiteboard writing, and I had a whole bunch of stuff that I was about to just erase… Because I had this “better idea” 🙄 But I was like let me just send this out to a couple people in my text message and then my DM and just see how they respond… I took about 10 minutes and send it to about 20 people or so that I thought it may get a response from who I wasn’t concerned about being offended from being messaged. The message said… What if I told you that I could make you an instant celebrity and could get you seen by millions? … Man, the response was heavy. 😳 So I started messaging all the people back. (Using ChatGPT to craft the messages of course)… And next thing you know I had someone send money to my PayPal account 😃 $50 So I went and started texting & DMing a bunch of more people… And a couple hours of messaging later I had another sale 💪🏿 $100 😁 So then I went and paid my shutoff Manychat account… paid that and did a blast to 760 more people… And man was my DM on fire all night 😎 … but after battling it all down… Me and ChatGPT… we had wrangled another 2 clients 💯 …. Something clicked for me when I just saw Myron Golden break down that $300,000/mo of his income comes from low ticket items… Says he sells about 5 of his $1000 courses a month… and 1 of his $2000 courses every 3 months 🤯🤯🤯🤯🤯🤯 ….. And his high ticket customers usually come after they absorb one of his low ticket items. 💡 He said the purpose of money is to make money…

A big realization to me today is that copy people like to read copy. We also like to copy copy. And I guess that makes us copycats. The thing that’s wrong with that is that my audience doesn’t like to read at all. And I like to read the longest form copy there is. So when I create copy for my people, it’s really long and nobody reads it. The thing is when I make movies I get millions of views. That’s because my people don’t like to read they like to watch movies. That got me to thinking… I used to sell a lot of stuff. I will buy stuff from China and sell it before I start trying to sell digital products. What I realized is that Relly I was selling the pictures more than the product. I could sell the product before I even had it by selling the picture. With this new thing I’m doing, with this long ass copy, is selling words. And if I look at it like that where I’m selling words… I’m selling words to people that can’t read or don’t like to read. 💀 And with that realization, I’ll just drop the mic right here 🎤

Man I got a call from Russell’s team a lil while back and he checked in on me… I was doing one thing… Then he called back and I was doing another thing… And then he called back and I was doing another thing… 😂🤣😭🥸 So we finally got on a 45 min call tho… And I was able to unpack all this beautiful madness that’s storming thru my brain. The elephant is going directly towards what I showed it to do… The monkeys going to work building out the vision as good as possible… focused… determined… Ain’t even no telling what the lizard sneaky ass back there doing🤷🏾‍♂️ But he told me I was wasting time on the low ticket shit … like I was thinking… But I was way outta position for what I was setting up and was wasting a bunch more time there… damn. Then he brought me back to the PRIME MOVER foundational stuff… Kinda opened it up for me a lil bit. We focused on my target… My offer… My funnel… What to do about traffic… all that. …. It’s like the same stuff I knew… but in the midst of all the other stuff I knew… it was just a far off option at best. Then all the things I was “thinking about doing” he demystified it for me like nah… that ain’t strong… And we pulled it out of me. An angle… a hook… made an offer out of it… It was like working with Ai but instead of me throwing random stuff in it trying to get the right answers out The right direction was there to bring the right answers out of myself. Really cool experience… Time to put the pads on… I’m from where the Detroit Lions play. We take things serious up this way. 💎