Let's start by defining what is a beta client for your community: Beta clients are people who will enjoy (a part) of your high ticket service, and get some results, and all you ask of them is to give a testimonial if they get positive results. Why would you need this? One of the first objections a potential client may have, is proof. Though this is "working for free", it helps most people refine their approach, get some more experience facing clients, and perhaps the most important when it comes to a sale: proof. Think about it, someone comes up and offers you something you want, in exchange for your hard-earned money. You want the result, and unless you trust them for some other reason, you want to see proof that what they do works, for people like you. This solves for that problem. See below an example of someone doing exactly this (though I'd change 50% off to free, so you make it happen and fast, no risk for the beta client). You can make some small changes, and share your version of this for people in your niche. P.S. Credits to Ted Carr for sharing this!

What if your biggest failure ended up being your biggest breakthrough? 💡 That’s what happened to Matt Dalio, founder of Endless Studios. He joined me on the latest episode of the Professor Game Podcast to share how a failed “hackable game” project became the foundation for a new way of learning — where students build games to master coding, design, and collaboration. We talked about testing assumptions cheaply, balancing vision with pragmatism, and finding sustainable ways to grow without losing your north star. 👉 Now I’d love to hear from you: Have you ever had a “favorite fail” — one that taught you something essential or changed your approach completely? Share your story below! Let’s turn our collective lessons into inspiration for the community. 🎯

What would make it so easy or so enticing that you’d post here at least once a week? I love seeing comments (they’re the spark that keeps conversations flowing), but I’d also love to read more of your thoughts — and even see more of you — right here in the community. Your input will help me create prompts, spaces, or habits that make sharing feel natural. So… what would help you start more conversations here?

What's one question you'd answer your past self about building a community? I wanna know where your mind's at! 👇

I know some people work regardless of the day of the week, some just chill out on weekends, and others have occasional (or regular) great plans. Where do you stand on this?