(N’ those Unexpected patterns I didn’t see coming) Over the past week, I offered a handful of Christmas community audits to the epic members in THE BACKROOM. I went in thinking I’d mostly be supporting other community owners, helping them spot gaps, tweaks, missed opportunities. What I didn’t expect was how much it would teach me too.(this bit surprised me more than I thought it would, if I’m honest) Seeing different communities from the inside, back to back, gave me an outside perspective I didn’t have before. When you’re inside your own space every day, you often stop seeing certain things. You assume things are obvious, and forget what it feels like to arrive like a newbie, slightly awkward-ish, not wanting to get it wrong. (that slightly hover-y feeling… we’ve all been that person, right?) [did-you see my POSTAPHOBIA post?] We cannot make assumptions, all the answers are often there for us, through the comments, the data, the analytics etc… (and yet we STILL assume… iykyk) Basically none of what I’m sharing here is right or wrong. This defo ain’t judgement. It’s just PATTERNS I noticed repeating and looping, and a few things that made me have those little LIGHTBULB moments where I stopped and went… huh… ok then… and rethink how I build and lead community too.(also yes, I saw myself in some of these, not exempt here) ➖➖➖➖➖ THE BIGGEST SURPRISE GOING IN… I kinda expected to see lots of content problems. Weak posts. Not enough value, conversations etc etc. Messy structure all that jazz.(you know, the usual suspects) But what I actually saw, over and over again, was this: almost nobody has a content problem. What most people have is a MOVEMENT problem…. Beautiful spaces. Gorg solid branding. Thoughtful heart-led badass leaders. But many members sitting quietly, watching, unsure what to do next. (lurking, saving posts, thinking “I’ll come back later”… and later never comes pfffttt) ➖➖➖➖➖ PEOPLE DON’T ENGAGE BECAUSE THEY DON’T KNOW WHAT TO DO NEXT (often)