Coming week I'm giving a keynote lecture in a conference (technical topic) and I will be speaking in front of about 150 people. The session chair would like to promote me and my new facilitation business when he calls me up on stage, and he asked for my suggestion. Also, in the audience will be representatives of MANY of my potential clients, both from my niche industry and group leaders from academia, with whom I can chitchat about my new facilitation business later. Most people in the audience never heard about facilitation, and as Russel Brunson says, they are still cold clients - they are either skeptic or they don't know that they need it. Any idea how to explain to clueless people, in 30 seconds, why facilitation is THE thing they miss in life? Any ideas are welcome :)

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