A lot of us are afraid to make mistakes because of what people will say. Or even worse, what clients might say if we mess something up. What if a new course doesn't live up to the promise if we move too fast? What if we release it before it's ready? and people complain? What if they get mad? Well... hope they do. You see its quite normal for people to complain, get short with you. And this is your advantage, not a weakness. It normal for people to jump on your failure, point it out, rub your face in it (not all people but you know who I'm talking about ;) You know what's not normal? moving fast to remedy all those complaints, dropping version 2 a week later to fix everything, setting the bar higher. I call it the "sweep the legs" technique. Moving with speed undercuts everything. People remember you more for how you respond and how fast you bounce back. Why? because that is NOT normal. - Dropping a sub-par course, NORMAL. - Customer complaints, NORMAL - Bouncing back from mental stress, NOT NORMAL!! I hate seeing people complain, or get moody on me. I sulk for 30 seconds and then plan the next release. I just aim higher and surprise them. I sweep the legs out from underneath them. I've learned in business, if you keep people focused toward a better future, you're fine. You're better than fine, you're unstoppable.

The jury is still out—but this is my experience from growing a Skool community to $78K/month. I've seen lists of various tactics you can use, but I think the secret to long term growth is MISSION and VISION. Moving people forward, keep their eyes on the next step. Making sure people are progressing towards THEIR goals. It's a lot harder than... - Trying to "increase engagement" to keep people from leaving - Adding a cancelation video to keep them from cancelling - Updating your about page to increase conversions - Making a smooth onboarding process These are surely all important tactics to growing your membership. But truthfully all those actions need to be seen through the lens of a strong mission and vision that is way bigger than you or your community (as it sits now). Those tactics alone are UTILITY, without meaning, without VALUE. It's vision and mission that will turn a community that provides ONLY utility into a TRUE movement. That's my take. I have a long list of improvements I could make, but for me investing in mission, vision and a roadmap seems to be my secret weapon.